Growth Affiliates-Paytm Money

Key Responsibilities:-

1. Channel Ownership & Growth

Own end-to-end affiliate channel performance from partner onboarding to scale

Drive acquisition with a focus on quality metrics (IR FT), not just volume

Build a sustainable and scalable affiliate growth engine

2. Partner Ecosystem Development

Build and manage relationships with affiliate networks (vCommission, Admitad, etc.), fin-influencers, publishers, and deal platforms

Onboard and scale high-quality direct affiliates and strategic partners

Identify and unlock new affiliate growth opportunities (content, comparison platforms, communities, etc.)

3. DRA Channel Buildout

Set up and scale the DRA (Digital Referral Agent) channel

Ensure compliance with regulatory requirements and internal policies

Define onboarding, training, tracking, and payout mechanisms for DRAs

4. Performance & Optimization

Optimize payouts, funnels, and landing journeys to improve CAC and conversion rates

Drive continuous experimentation across creatives, messaging, and partner cohorts

Improve affiliate-driven funnel metrics: Signup KYC IR FT

5. Analytics & Governance

Own channel-level reporting: CAC, ROI, cohort performance, partner-level metrics

Implement strong tracking, attribution, and fraud detection mechanisms

Ensure traffic quality and prevent misuse or arbitrage

6. Cross-functional Collaboration

Work closely with Product, Marketing, Compliance, and Analytics teams

Influence onboarding flows and growth experiments for affiliate traffic

Align affiliate strategy with broader acquisition and business goals

Requirements

810 years of experience in affiliate / performance marketing, with mandatory experience in stock broking / fintech

Strong understanding of broking acquisition funnels (Signup KYC IR First Trade)

Proven track record of scaling affiliate channels with measurable ROI

Hands-on experience with affiliate networks (vCommission, Admitad, Impact, etc.) and direct partnerships

Experience or exposure to DRA model and regulatory frameworks in financial services

Strong analytical skills ability to drive decisions using CAC, LTV, cohort analysis

Experience in managing large budgets and optimizing for efficiency at scale

Strong stakeholder management and ability to work across Product, Compliance, and Marketing teams.

Good to Have

Experience in high-scale consumer internet / fintech platforms

Exposure to fraud detection and traffic quality frameworks

Understanding of compliance constraints in broking/financial products