Paid Media Campaign Manager

Role Overview:

As a Performance Marketing Manager, you will be responsible for developing, executing, and optimizing ROI-driven campaigns across various channels such as Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, Programmatic, and Affiliate Marketing. Your role will involve managing budgets efficiently to maximize ROAS (Return on Ad Spend), conducting A/B testing of ad creatives, audiences, and landing pages, and collaborating with creative, content, and product teams to ensure alignment with business objectives. Additionally, you will implement strategies for lead generation, retargeting, funnel optimization, and conversion rate improvement while staying updated on the latest digital marketing trends and tools.

Key Responsibilities:

• Develop, execute, and optimize ROI-driven campaigns across channels like Google Ads, Meta, LinkedIn, YouTube, Programmatic, and Affiliate Marketing.
• Manage budgets efficiently to maximize ROAS.
• Conduct A/B testing of ad creatives, audiences, and landing pages.
• Monitor, analyze, and report campaign performance using tools like Google Analytics, Data Studio, Power BI, etc.
• Collaborate with creative, content, and product teams to ensure alignment with business objectives.
• Implement strategies for lead generation, retargeting, funnel optimization, and conversion rate improvement.
• Stay updated on the latest digital marketing trends, tools, and industry best practices.
• Manage relationships with external agencies, vendors, and platform partners.

Qualifications:

• Bachelors/Masters degree in Marketing, Business, MIS, or related field.
• 37 years of experience in performance marketing.
• Proven track record of managing large ad budgets and achieving solid ROI.
• Google Ads, Meta Blueprint, or other relevant certifications are preferred. Role Overview:

As a Performance Marketing Manager, you will be responsible for developing, executing, and optimizing ROI-driven campaigns across various channels such as Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, Programmatic, and Affiliate Marketing. Your role will involve managing budgets efficiently to maximize ROAS (Return on Ad Spend), conducting A/B testing of ad creatives, audiences, and landing pages, and collaborating with creative, content, and product teams to ensure alignment with business objectives. Additionally, you will implement strategies for lead generation, retargeting, funnel optimization, and conversion rate improvement while staying updated on the latest digital marketing trends and tools.

Key Responsibilities:

• Develop, execute, and optimize ROI-driven campaigns across channels like Google Ads, Meta, LinkedIn, YouTube, Programmatic, and Affiliate Marketing.
• Manage budgets efficiently to maximize ROAS.
• Conduct A/B testing of ad creatives, audiences, and landing pages.
• Monitor, analyze, and report campaign performance using tools like Google Analytics, Data Studio, Power BI, etc.
• Collaborate with creative, content, and product teams to ensure alignment with business objectives.
• Implement strategies for lead generation, retargeting, funnel optimization, and conversion rate improvement.
• Stay updated on the latest digital marketing trends, tools, and industry best practices.
• Manage relationships with external agencies, vendors, and platform partners.

Qualifications:

• Bachelors/Masters degree in Marketing, Business, MIS, or related field.
• 37 years of experience in performance marketing.
• Proven track record of managing large ad budgets and achieving solid ROI.
• Google Ads, Meta Blueprint, or other relevant certifications are preferred.