Paid Media Specialist

🌟 Job Opportunity: Paid Media Specialist

📍 Location: Gurgaon

💼 Employment Type: Full-Time | On-site (4 Days WFO, 1 Day WFH)

💰 Salary: As per industry standards

📅 Experience Required: 3–6 Years

Mandatory Criteria :

• Prior experience working in a Media/Advertising Agency
• Proven experience managing end-to-end paid media accounts
• Strong exposure to D2C or product-selling campaigns (not limited to lead generation)
• Hands-on experience with Google Merchant Center and Google Analytics
• Strong understanding of the Indian digital advertising market
• Demonstrated client management and communication skills
• Experience handling multiple clients and campaign budgets at scale

Responsibilities:

• Own and manage end-to-end paid media accounts across platforms such as Google Ads and Meta Ads
• Plan, execute, monitor, and optimize performance marketing campaigns focused on product sales
• Work closely with clients to understand business goals and translate them into media strategies
• Manage campaign budgets, scaling strategies, and performance optimization
• Analyze campaign performance using Google Analytics and reporting tools
• Coordinate with internal teams for creatives, landing pages, and performance improvements
• Present performance reports, insights, and recommendations to clients
• Maintain strong client relationships while ensuring delivery of campaign KPIs

Qualification & Skills:

• 3–6 years of experience in performance marketing within a media agency environment
• Experience managing ecommerce or D2C product campaigns
• Strong understanding of metrics such as ROAS, CPA, CAC, CTR, CPM, and conversion optimization
• Ability to handle multiple client accounts simultaneously
• Strong analytical thinking, problem-solving ability, and data interpretation skills
• Excellent communication, stakeholder management, and presentation skills
• Ability to balance campaign execution with client servicing responsibilities

HR Gaurav

📞 9960006831