Paid Social & ABM Campaign Specialist

📍 Job Overview

Job Title: Paid Social & ABM Campaign Specialist

Company: Ametek, Inc.

Location: Bangalore, Karnataka, India

Job Type: Hybrid

Category: Growth Marketing

Date Posted: March 3, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site/Hybrid

🚀 Role Summary

• Drive growth through strategic planning, execution, and optimization of paid social media campaigns across LinkedIn, Meta platforms, and region-specific channels.
• Develop and manage Account-Based Marketing (ABM) campaigns targeting priority accounts using approved ABM platforms like 6sense.
• Collaborate cross-functionally to align marketing efforts with revenue goals and support pipeline objectives.

📈 Primary Responsibilities

• Plan, build, and optimize paid social media campaigns on platforms like LinkedIn Ads and Meta.
• Develop ABM campaigns targeting priority accounts using approved ABM platforms (e.g., 6sense).
• Coordinate audience targeting, intent signals, and account segmentation to support ABM workflows.
• Create compelling ad copy and collaborate with creative teams to develop audience-specific visuals.
• Manage campaign budgets, pacing, and channel allocation to support pipeline and engagement goals.
• Monitor performance and provide insights on audience behavior, account engagement, and funnel movement.
• Use ABM platform capabilities for account insights, journey analytics, and activation strategies.
• Collaborate with demand generation, SDR, and field marketing teams to align ABM and paid social efforts with broader revenue goals.
• Stay informed on paid social and ABM best practices, targeting capabilities, and platform updates.

🎓 Skills & Qualifications

Education: Bachelor's degree in marketing, business, communications, or a related field.

Experience: 3+ years of experience in paid social media advertising and/or ABM campaign execution.

Required Skills:

• Proven experience in paid social media advertising and ABM campaign execution.
• Familiarity with ABM methodology and experience working with ABM platforms such as 6sense.
• Experience managing paid social campaigns on LinkedIn Ads and other social platforms.
• Strong analytical skills for interpreting engagement and account-level data.
• Excellent written and verbal communication skills.
• Ability to work independently and in collaboration with cross-functional teams.
• Highly organized, detail-oriented, and comfortable managing multiple programs at once.

Preferred Skills:

• Experience with additional ABM platforms or social media advertising tools.
• Knowledge of marketing automation tools and CRM systems.

📊 Campaign Portfolio & Results Requirements

Portfolio Essentials:

• Case studies demonstrating successful paid social media campaigns, highlighting strategy, execution, and results.
• Examples of ABM campaigns showcasing account targeting, creative execution, and ROI.
• Metrics-focused presentations or reports illustrating campaign performance and impact on pipeline.

Campaign Documentation:

• Strategy and planning documents for past campaigns, including target audience definitions and channel selection.
• Execution and optimization methods, including A/B testing results and performance analysis.
• Measurement and results analysis, including funnel metrics and conversion rates.

💵 Compensation & Benefits

Salary Range: INR 800,000 - 1,200,000 per annum (Based on industry standards for mid-level marketing roles in Bangalore)

Benefits:

• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Employee stock purchase plan.
• Paid time off and holidays.
• Employee discounts on Ametek products.
• Professional development opportunities.

Working Hours: Full-time, hybrid work arrangement (2-3 days on-site per week). Flexible hours to accommodate campaign management and creative flow.

🎯 Team & Company Context

🏢 Company Culture

Industry: Ametek operates in the manufacturing sector, focusing on precision motion control and electrical instruments. Marketing plays a crucial role in driving brand awareness, lead generation, and market penetration.

Company Size: Ametek is a large, global organization with over 30,000 employees worldwide. The marketing team consists of around 100 professionals, with a dedicated team of 15 supporting the FARO INSIGHT division.

Founded: 1936 (Ametek); 2014 (FARO INSIGHT)

Team Structure:

• Marketing team is organized by function, including demand generation, product marketing, field marketing, and marketing operations.
• The FARO INSIGHT marketing team follows a matrix structure, reporting to both the divisional marketing leader and the global marketing organization.
• Cross-functional collaboration is encouraged, with regular syncs between marketing, sales, and product teams.

Methodology:

• Marketing at Ametek follows a customer-centric approach, focusing on understanding target audiences and their needs.
• The marketing team employs a test-and-learn methodology, continuously optimizing campaigns and strategies based on performance data.
• Ametek uses a mix of in-house and agency resources for creative and campaign execution.

📈 Career & Growth Analysis

Marketing Career Level: This role is suitable for a mid-level marketing professional seeking to grow their career in growth marketing, with a focus on paid social media advertising and ABM.

Reporting Structure: The Paid Social & ABM Campaign Specialist will report to the Senior Marketing Manager, FARO INSIGHT.

Marketing Impact: This role will have a significant impact on driving brand awareness, lead generation, and pipeline growth for the FARO INSIGHT division.

Growth Opportunities:

• Within 1-2 years, there is potential for this role to grow into a Senior Campaign Manager position, overseeing a team of junior specialists.
• Long-term career growth opportunities include roles such as Marketing Manager, Marketing Director, or even divisional marketing leadership positions.

🌐 Work Environment

Office Type: Ametek's Bangalore office is a modern, collaborative workspace with dedicated areas for team meetings, brainstorming sessions, and quiet work.

Office Location(s): Ametek's Bangalore office is located in the Whitefield area, with easy access to public transportation and amenities.

Workspace Context:

• The marketing team shares an open-plan workspace, fostering collaboration and idea-sharing.
• Ametek provides state-of-the-art technology and marketing tools to support campaign management and execution.
• The company encourages a work-life balance, with flexible hours and remote work options.

Work Schedule: Hybrid work arrangement (2-3 days on-site per week), with flexible hours to accommodate campaign management and creative flow.

📄 Application & Interview Process

Interview Process:

• Initial phone or video screen with the Senior Marketing Manager to discuss the role, team, and company culture.
• In-depth interview with the marketing team, focusing on campaign portfolio, case studies, and ABM strategies.
• Final interview with the marketing leadership team, assessing cultural fit and long-term potential.

Portfolio Review Tips:

• Highlight successful paid social media campaigns, demonstrating strategy, execution, and results.
• Showcase ABM campaign examples, focusing on account targeting, creative execution, and ROI.
• Include metrics-focused presentations or reports, illustrating campaign performance and impact on pipeline.

Challenge Preparation:

• Prepare for a hypothetical campaign challenge, demonstrating your ability to plan, execute, and optimize a paid social media campaign or ABM strategy.
• Be ready to discuss your approach to audience targeting, intent signals, and account segmentation.
• Practice presenting your ideas clearly and concisely, focusing on data-driven insights and recommendations.

🛠 Tools & Technology Stack

Primary Tools:

• LinkedIn Ads Manager: Campaign planning, execution, and optimization on LinkedIn.
• Facebook Ads Manager: Campaign planning, execution, and optimization on Meta platforms.
• 6sense: ABM platform for account targeting, intent signals, and journey analytics.
• Marketo: Marketing automation tool for campaign management and lead nurturing.
• Salesforce: CRM system for sales alignment and customer data management.

Analytics & Attribution:

• Google Analytics: Cross-channel tracking and performance measurement.
• Tableau: Data visualization and reporting.
• Salesforce Einstein: AI-powered analytics and attribution.

Campaign Management & Automation:

• Hootsuite: Social media management and scheduling.
• Sprout Social: Social media management, analytics, and engagement.
• HubSpot: Inbound marketing, sales, and customer service platform.

👥 Team Culture & Values

Marketing Values:

• Customer-centric: Prioritize understanding target audiences and their needs to inform campaign strategies.
• Data-driven: Use data and analytics to inform decision-making and optimize campaigns.
• Collaborative: Work closely with cross-functional teams to align marketing efforts with business goals.
• Innovative: Continuously explore new channels, tactics, and technologies to stay ahead of the curve.

Collaboration Style:

• Cross-functional: Regular syncs and collaboration with sales, product, and other teams to align marketing efforts.
• Campaign review: Regular campaign performance reviews to optimize strategies and share best practices.
• Knowledge sharing: Encourage team members to share insights, learnings, and expertise to foster a culture of continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Regional targeting: Optimize campaigns for regional audiences, considering language, cultural, and platform nuances.
• ABM scalability: Develop strategies to scale ABM campaigns efficiently and effectively as the target account list grows.
• Attribution complexity: Navigate the complexities of multi-channel attribution to optimize campaign performance and ROI.

Learning & Development Opportunities:

• Advanced ABM training: Attend industry conferences or workshops to deepen expertise in ABM strategies and best practices.
• Marketing automation certification: Pursue certifications in marketing automation tools like Marketo or HubSpot to enhance skills and knowledge.
• Mentorship program: Participate in Ametek's mentorship program to learn from experienced marketing professionals and gain insights into career growth opportunities.

💡 Interview Preparation

Strategy Questions:

• Marketing strategy: Discuss your approach to planning, executing, and optimizing paid social media campaigns and ABM strategies.
• Collaboration: Describe your experience working with cross-functional teams to align marketing efforts with business goals.
• Problem-solving: Present a case study or challenge you've faced in a previous role, outlining your approach to solving it and the results achieved.

Company & Culture Questions:

• Company culture: Research Ametek's company culture and values, and discuss how they align with your personal work ethic and career goals.
• Marketing team dynamics: Prepare questions to ask the interview panel about the marketing team's structure, collaboration, and growth opportunities.
• Marketing impact: Discuss your understanding of Ametek's business objectives and how your role can contribute to driving growth and market penetration.

Portfolio Presentation Strategy:

• Campaign case study structure: Organize your portfolio case studies using a consistent structure, highlighting strategy, execution, results, and lessons learned.
• Metrics presentation: Focus on data-driven insights and recommendations, using clear and concise visuals to illustrate campaign performance.
• Interactive demonstration: Prepare a live demo or presentation of your portfolio, showcasing your ability to think critically and communicate effectively.

📌 Application Steps

To apply for this marketing position:

• Submit your application through the Ametek careers portal.
• Tailor your resume to highlight relevant marketing skills, experiences, and achievements, focusing on paid social media advertising and ABM campaign execution.
• Prepare a comprehensive campaign portfolio, including case studies, metrics-focused presentations, and strategy documents for past campaigns.
• Research Ametek's company culture, values, and business objectives to demonstrate your understanding and alignment with the organization's mission and goals.
• Practice presenting your portfolio and responding to interview questions, focusing on data-driven insights, clear communication, and strategic thinking.
• Prepare for the hypothetical campaign challenge, demonstrating your ability to plan, execute, and optimize a paid social media campaign or ABM strategy tailored to Ametek's business objectives.