Performance Marketing Expert (Meta & Google Ads) (Uttar Pradesh)

Job Description

Location: Noida (On-site)

Experience Required: 2–4 Years

Industry Preference: Digital Marketing Agency Background (Mandatory/Strongly Preferred)

Employment Type: Full-Time

Role Overview

We are hiring a Performance Marketing Expert with solid agency experience who has managed multiple client accounts, handled significant ad budgets, and delivered consistent ROI.

This is not a junior role. We are looking for someone who understands performance strategy, scaling frameworks, attribution models, and client communication — not just campaign setup.

Key Responsibilities

1 Performance Strategy & Execution

• Plan, execute, and optimize campaigns on:
• Meta Platforms (Facebook & Instagram Ads)
• Google Ads (Search, Display, YouTube, Performance Max)
• Build structured TOF–MOF–BOF funnels
• Allocate budgets based on performance data
• Develop scaling strategies across multiple accounts

2 Multi-Client Account Management (Agency Environment)

• Manage 5–10 active client accounts simultaneously
• Present strategy and performance reports to clients
• Handle client expectations and performance discussions confidently
• Ensure delivery against agreed KPIs

3 Budget Handling & Scaling

• Manage monthly ad spends of ₹5L–₹30L+
• Optimize for CPL, CPA, and ROAS
• Implement structured A/B testing frameworks
• Scale profitable campaigns without increasing inefficiencies

4 Advanced Tracking & Attribution

• Implement and audit:
• Meta Pixel & Conversion API
• Google Tag Manager
• GA4 tracking setup
• Ensure accurate lead tracking and attribution
• Identify funnel leaks and recommend CRO improvements

5 Reporting & Strategic Insights

• Deliver weekly and monthly performance reports
• Provide actionable insights, not just metrics
• Identify performance bottlenecks across ads, creatives, targeting, and landing pages

Mandatory Requirements

• Minimum 2+ years of hands-on experience in performance marketing only (not mix experience)
• Prior experience working in a digital marketing agency
• Proven record of handling multiple client accounts
• Demonstrated success in lead generation and/or e-commerce campaigns
• Strong analytical mindset and decision-making ability
• Deep understanding of funnel marketing and performance scaling

Not Suitable For

• Freshers or entry-level candidates
• Candidates with only in-house single-brand experience
• Profiles without measurable performance proof
• Candidates who have only boosted posts
• Candidates who have mix digital marketing activities experience

KPIs for This Role

• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• ROAS
• Revenue Attribution
• Lead Quality Score
• Client Retention

What We Offer

• Performance-based incentives
• Exposure to diverse industries
• Clear path to Performance Marketing Lead
• High-performance, growth-oriented workplace

Interested candidates can write an email to