Performance Marketing ManagerC Expert) (India)

• Designation - Performance Marketing Manager.
• Job Location - Phoenix Mall, Kurla
• Job Type - Full-Time (Work from Office)
• Work Exp - 1years
• Salary - As per industry standards
• Timing - Mon-Fri (10.30am to 8pm)

Criteria – Past experience in a performance marketing agency is a must.

Job Description :

This role will strategize and execute paid media strategy across all digital channels. The primary goal would be to acquire quality users and drive ROI for our clients.

Specifically :

• Create, manage and optimize paid campaigns across all digital channels including Google, Facebook, Instagram, YouTube, Programmatic, Amazon, Affiliates, and others.
• Drive hands-on campaign setup, management, and optimization including A/B testing of targeting, landing pages, and more to ensure revenue maximization and cost minimization
• Perform ongoing paid keyword discovery, expansion, and optimization
• Work with the tech team to optimize programs, campaigns, and landing pages, based on the real-time performance and ROI goals
• Coordinate with the creative team to get creatives & ad-copy made for ads
• Revenue, CAC, and LTV analysis and leverage data to optimize paid funnel to maximize revenue and Revenue/Cost for our client.

Technical Skills :

• 1 years of hands-on paid campaign and media-budget management experience with digital agency
• Proven experience in running performance campaigns (CPC, CPA, CPL, ROAS, etc) across Google, Facebook, YouTube, Bing, Programmatic, Affiliates, and others
• Proven experience in running display campaigns across ad networks
• Experience with tools including Google Adwords, Keyword tools, Google Analytics, FB Ads/Business Manager, YouTube Ads, DV360, and others as well as with Marketing Automation Tool like Hubspot/Agile CRM, etc.
• Experience running paid campaigns with lead gen & purchase optimization
• Basic knowledge of WordPress/Shopify & any kind of Marketing Automation/CRM tool would be plus

Preferred :

• Prior experience in handling performance campaigns viz; Conversion campaigns for; Ecommerce, App Install & Lead Gen Campaign
• Experience in running (BLS) Brand Lift Study/R& F campaigns across digital channels would be a big plus

Behavioral Skills/Traits :

• High ownership and ability to work with minimal supervision
• Creative thinking
• Robust written and verbal communication
• Great ability to multi-tasking and prioritize
• Ability to collaborate across stakeholders
• Exceptional interpersonal skills that will aid in the execution of duties
• A Dynamic Marketer who knows how to manage the agency’s entire paid media execution work efficiently
• Should have previously demonstrated the ability to prioritize and meet deadlines when working on multiple projects with tight deadlines.
• The successful candidate should be customer-oriented ensuring customer expectations are always met by the marketing department.