Performance Marketing Specialist- Paid Ads

Responsibilities

• Set up, manage, and optimize Google Ads campaigns across Search, Display, Shopping, Performance Max, and Video.
• Develop strategies focused on improving ROAS, conversions, and lead generation.
• Perform advanced keyword research, audience segmentation, and competitor analysis.
• Optimize campaigns daily through bidding strategies, negative keywords, A/B testing, and funnel optimization.
• Manage and scale high-budget accounts ($50K+/month) with a focus on cost efficiency.
• Set up and maintain conversion tracking using GA4, Google Tag Manager, enhanced conversions, and offline conversions.
• Identify growth opportunities through remarketing, new targeting segments, and seasonal trends.
• Prepare reports, dashboards, and insights to communicate performance and improvements.
• Collaborate with content, SEO, and design teams to improve ad relevance and landing page performance.

Requirements

• 3+ years of hands-on experience managing Google Ads campaigns.
• Proven ability to manage and scale $50K+ monthly budgets effectively.
• Strong expertise in Search, Display, Shopping, Performance Max, and Video Ads.
• Solid understanding of conversion tracking, analytics, attribution models, and bidding strategies.
• Strong analytical and problem-solving skills with the ability to interpret data and drive decisions.
• Google Ads Certifications in Search, Display, Shopping, Video, or Measurement are a plus.
• Experience in eCommerce or lead generation marketing is preferred.

What We Offer

• Opportunity to work with high-budget, international campaigns.
• Performance-driven environment with room for innovation and testing.
• Competitive salary based on experience and performance.
• Growth opportunities within a fast-paced marketing environment.

Job Type: Full-time

Pay: ₹10,414.65 - ₹35,818.90 per month

Benefits:

• Provident Fund

Work Location: In person