Ppc and performance marketing specialist

The Opportunity

About the job

Description

You will be a key player for the digital marketing activities ( Primarily PPC ) across a portfolio of clients, driving activities on Social Media and Google Ads platforms, building traffic to D2 C or Amazon. You will be supporting the Advertising Team, reporting directly to the Head of Advertising.

Own & implement the digital marketing strategy, being in charge of optimisation and targets reach

Support the Head of Advertising in building processes and devising and implementing Digital Marketing strategies for various clients.

We believe that advertising, when done well, can enhance the customer experience and generate a positive return on investment for our partners. We are looking for a highly motivated individual to join our talented, diverse & international marketing team to help scale our growing Advertising support program for our SMB (Small-medium business).

You play a key role in the Ads consulting team, growing the business by being the customer expert, developing audience and optimising recommendations. You need to posses strong analytical ability and will have to develop deep expertise in Amazon’s products and proprietary metrics to build winning campaigns and optimisise performance to derive insights and meet our clients needs.

Key job responsibilities

Good communication skills

Be an expert on Amazon Ads solutions and adapt recommendations based on advertiser needs

In-depth data analysis to develop actionable insights and recommendations for campaigns

Serve as POC for clients and act as an enabler to their sales & marketing initiatives

Identify opportunities to improve Amazon product design based on customer feedback, competitive analysis, and competitor feature gap.

Create Strategies and Roadmaps for the Brand growth

SEO for campaign management

Bid optimisatiom

Need to run promotions and deals on festive dates, regularly optimised to ensure maximum profits.

Basic Qualifications

Expertise in Excel

Expertise in analysing data and best practices to assess performance drivers

4+ years of digital advertising (PPC) and client facing roles experience

Digital marketing strategy experience 2+ years

Knowledge on the tool Pacvue

Required experience :

Minimum experience of 4+ years with any Agency working on Amazon and other platforms

Bonus criteria

Ads experience on Walmart / Bol. Com