Product Manager - Product Adoption - Associate

Product Strategy & Development:

Define product roadmap and vision for walling products (e.g., AAC blocks, wall panels, drywall systems, plaster, or other masonry solutions).

Collaborate with R&D and manufacturing for new product development and improvements.

Conduct competitor benchmarking and gap analysis.

Market Intelligence & Customer Insights:

Analyze regional market trends, customer needs, and emerging technologies.

Visit job sites, channel partners, architects, and contractors for firsthand insights.

Provide market feedback to guide innovation and product positioning.

Go-to-Market & Launch Planning:

Develop product launch plans and manage rollouts in coordination with marketing and sales.

Create product collaterals, datasheets, demos, and technical documentation.

Conduct internal product training for sales and distribution partners.

Sales Enablement & Support:

Act as a product expert and key point of contact for the sales team in Surat and surrounding markets.

Support with pricing strategies, technical presentations, and customer-specific solutions.

Monitor sales performance and develop strategies to drive product adoption.

Channel & Stakeholder Engagement:

Work closely with channel partners, influencers, and project stakeholders to drive product visibility.

Support marketing campaigns, seminars, and awareness activities in Surat region.

Performance Tracking & Reporting:

Monitor KPIs including volume growth, market share, pricing, and profitability.

Provide regular product performance updates to leadership.

Key Requirements:

Education:

~ B.E./B.Tech (Civil/Mechanical/Chemical) + MBA in Marketing or Product Management (preferred)

Experience:

~5 8 years in product management or technical marketing in walling materials, construction chemicals, or building solutions

Skills:

Strong technical and commercial understanding of walling solutions

Good communication, stakeholder management, and analytical skills

Familiarity with project sales and construction practices

Proficient in Excel, PowerPoint, and product lifecycle tools

Key Performance Indicators (KPIs):

Product revenue and volume growth

Successful product launches and project specifications

Sales team engagement and training effectiveness

Market penetration and customer satisfaction

Competitor differentiation and innovation index