Regional Marketing Incharge ( Kerala )

• PURPOSE OF JOB:

Responsible for effectively managing all BTL/ Trade Marketing Activities/ Marketing programs in the Region.

• PRINCIPAL ACCOUNTABILITIES :

NPD Activation :

• Dealer identification as per product profile.
• Sampling execution for New products
• NPD Activation Meets (LS/ Hotel)
• Monitor NPD placement
• Product Launch

Franchisees & LS Support:

• Existing LS, LSE, Looks- Display Support
• New LSE, Looks - Coordination for Branding & Display
• LS, LSE, Looks Inshop Branding & Paneling activities

Market Development Activities:

• Regional Activities Calendar Planning
• Planning expenses & getting approvals for Expenses planned
• Tracking Trade Marketing Budget vs Utilization
• Roadshows, Exhibitions, other small events

Selection of Towns and Dealers with RM, and Aiding SE/AM in organizing:

• Dealer Sales Staff Meet
• Mason Meets, Contractor Meets
• Dealer/ Subdealer Meets

Channel Activation- Branding, Displays:

• MBO Display Support - Top 80% contributing dealers, & New Dealers
• MBO Inshop Branding & Paneling activities
• Dealer Boards - New Dealers, Selected Existing Dealers, Signages - Sub Dealer/ UBS
• Marketing Collaterals - allocation, dispatch
• Handling related Vendors, External Merchandising Agencies

Sampling Custodian:

• New Dealers- Sampling
• Aid RM in Existing Products sampling
• Monitor Sampling vs Order generation

Competition:

• Market Intelligence - New Products, Activities (Price List & Schemes by SE/AMs)
• Marketing Intelligence in terms of display innovations, competition showrooms details

Powered by Webbtree