Sales and Marketing Head - Nutraceutical

HyrEzy Talent Solutions LLP

Website: hyrezy.com

Job details:

Job Title: - Sales and Marketing Head

• This is 6 days’ work from office role (Saturdays 1/2 days)
• Office Location- BKC, Mumbai
• Experience: 5 - 10 Years
• Compensation (Yearly): INR(₹) 4,000,000 to 5,000,000
• Position reports to - Founder of the company
• Relocation is open for this role
• Interview mode- F2F for Local Mumbai candidates else virtual
• Interview rounds- 3 - 4 rounds in the process
• Notice Period: Max. 30 - 45 days
• Relocation allowances will be covered within the CTC only (no extra allowances)

Mandatory Requirements: -

• Experience working in startups or early-stage companies
• Strong track record in new product launches and category management
• Minimum 5 years of experience in nutraceuticals, OTC, wellness, pharma-related, or beauty & health categories
• At least 5 years of experience in D2C marketing, digital growth, and offline sales growth

About the Company: It is a tech-first generic pharma startup focused on scaling distribution rapidly, leveraging data for decision-making, and building a strong on-ground sales team. Unlike traditional pharma companies, we prioritize efficient supply chain execution and real-time sales insights over doctor-driven marketing.

Role Purpose: - We are launching its Nutraceuticals division with a strong D2C and online-first strategy. We are looking for a dynamic Sales & Marketing Lead who will be the first hire for this new business vertical. This leader will play a pivotal role in building the category roadmap, launching products, building D2C presence, setting up marketing engines, and integrating with our existing trade channels. This is a high-ownership role suited for someone who thrives in startup environments, can build from zero, and drive aggressive growth in the nutrition & wellness category.

Key Responsibilities: -

Strategy & Business Leadership

• Develop the complete business roadmap for the nutraceuticals division: portfolio, channels, pricing, marketing, and revenue plan.
• Identify consumer insights, competitive landscape, market size, and category opportunities across gut health, skin care, women’s health, men’s health, cognitive health, vitamins & minerals, and muscle recovery.
• Define go-to-market (GTM) strategy for D2C and the trade channel.

Product Launch & Category Management

• Work closely with R&D/third-party manufacturers to launch products aligned to category growth areas.
• Own packaging development, claims, content, and compliance.
• Manage product lifecycle planning & New product development pipeline
• Define pricing, margins, and channel P&L.

D2C & Online Growth

• Lead launch of D2C website including UI/UX, content, and funnel optimization.
• Build and manage performance marketing: Meta Ads, Google Ads, Amazon Ads, influencer campaigns, affiliate marketing, and CRM.
• Create a strong brand identity and narrative for the nutraceutical line.
• Drive conversion funnel optimization, CAC reduction, AOV improvement, retention strategy, and subscription models.
• Oversee e-commerce marketplace partnership: Amazon, Flipkart, Nykaa, 1mg, PharmEasy, etc.
• Build processes for customer service, reviews, ORM, and logistics.

Marketing & Brand Building

• Own the brand P&L and marketing budget.
• Develop 360° campaigns, including digital, content, influencer, and community-driven campaigns.
• Build relationships with wellness influencers, creators, doctors, and nutritionists.
• Drive consumer education strategy

Trade Channel Integration

• Work with existing stockists, distributors, and chemists to introduce the nutraceutical range.
• Set trade pricing, margins, launch schemes, and channel marketing activities.
• Support the pharma trade sales team with product training, collateral, and brand positioning.
• Create visibility through in-store branding, POP/POS, promotion kits, etc.

Team Building & Collaboration

• Initially operate as an individual contributor; gradually build a team across digital marketing, design, content, marketplace management, and trade marketing.
• Collaborate deeply with internal teams for end-to-end execution.

Required Experience & Qualifications

• 5 + years’ experience in nutraceuticals, OTC, wellness, pharma-adjacent or beauty & health category.
• Hands-on experience in D2C marketing and digital growth.
• Experience in launching or managing nutraceutical/health supplements.
• Strong knowledge of performance marketing, analytics, and funnel metrics.
• Exposure to both D2C and trade/retail channels.
• Experience in startup or early-stage business environments (Mandatory)

Key Competencies

• Strong business acumen and P&L mindset.
• Excellent knowledge of digital marketing tools
• Strong communication, branding, and storytelling ability.
• Entrepreneurial mindset: ability scale from zero.
• Ability to partner cross-functional teams and external agencies.

Skills: pharma sales,d2c marketing,experience in startup or early-stage business environments and major achievements in new product launch and category management,offline sales growth,performance marketing,5 years years of experience in nutraceuticals, otc, wellness, pharma-adjacent or beauty & health category,5 years of experience in d2c marketing and digital growth and offline growth

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