Senior Associate Product Marketing

Company Overview:

Azentio Software incorporated in 2020 at Singapore, has been carved out of 3i Infotech, Beyontec Technologies and Path Solutions. Azentio Software provides mission critical, vertical-specific software products for customers in banking, financial services and insurance verticals and includes key products such as KASTLE™ (Universal Lending), AMLOCK™ (Anti-Money Laundering & Compliance software suite), PREMIA™ Astra (Core Insurance software), ORION™ (Enterprise Resource Planning software) and MFUND Plus™ (Asset Management platform). Azentio has over 800 customers in more than 60 countries, with a team of over 2,300 employees across offices in 12 countries (and growing) globally and is wholly owned by Funds advised by Apax Partners.

Azentio offers a comprehensive range of products – serving core operations to modern digital needs – for the financial services industry. Our deep domain knowledge and solutions in financial services extend across insurance, retail and corporate lending, Islamic Banking, anti-money laundering and asset management. In addition, Azentio proudly serves mid-market enterprises across the Middle East, Africa, Asia Pacific, and India with a comprehensive ERP solution.

At Azentio, we believe that growth is a continuous journey. We believe that each step of this journey must be taken by committing excellence - excellence in our products, our services, our ideas, and our people.

Job Title: Senior Associate Product Marketing

Years of Experience: 2 - 5 years

Location: Bangalore, India

Role Overview

As a PMM, you will support go-to-market initiatives across Azentio’s product portfolio. You’ll work closely with product, sales, and marketing teams to articulate product value, build compelling enablement material, and help position Azentio as a trusted technology partner to financial institutions. This is a hands-on role ideal for someone with 3-5 years of experience in B2B product marketing.

Key Responsibilities:

Go-to-Market & Positioning

• Assist in developing product positioning, messaging, and value propositions that differentiate Azentio’s offerings.
• Support product launches - prepare collateral such as sales decks, one-pagers, case studies, and battlecards.
• Conduct market and competitive research to inform positioning and sales strategy.

Sales Enablement

• Develop and maintain sales enablement content (presentations, FAQs, feature summaries, objection-handling guides).
• Collaborate with sales and pre-sales to understand pain points and update enablement material accordingly.
• Track usage and effectiveness of enablement content to identify improvement areas.

Content & Campaign Support

• Partner with the central marketing team to create product-focused content - blogs, landing pages, email campaigns, and video briefs.
• Assist in building narratives for webinars, events, and customer-facing campaigns.
• Maintain product marketing repositories and ensure content consistency across platforms.

Market Intelligence

• Monitor competitor messaging, customer trends, and analyst reports.
• Summarize insights to support senior PMMs and product teams in refining strategy.

Requirements:

Qualifications

• 4-6 years of experience in product marketing in a B2B or SaaS environment (BFSI or enterprise software experience is a plus).
• Excellent written and verbal communication skills.
• Strong analytical and research capabilities.
• Ability to distil complex product information into simple, compelling narratives.
• Comfortable using productivity and marketing tools (PowerPoint, Excel, HubSpot, Google Suite, etc.).
• Familiarity with CRM or marketing automation platforms is a plus.
• Exposure to the BFSI domain or enterprise software industry.
• Interest in learning about banking, fintech, regtech, and financial crime compliance.
• Basic understanding of SaaS go-to-market motions.

What we Aim for?

Azentio aims to be the leading provider of Banking, Financial Services & Insurance (BFSI) & Enterprise Resource Planning (ERP) software products in Asia Pacific, Middle East & Africa & United States. We will achieve this by:

• Providing world class software products, built on the latest technologies.
• Providing best in class customer service, built on a deep understanding of our domains and local nuances.
• Being an employer of choice, attracting high quality talent.
• Achieving top quartile growth and margins.

Azentio Core Values:

Customer centricity - Put customers at the center of everything

Innovation - Keep looking for a better way

Accountability - Own your work, end-to-end

Results - Focus on outcomes, not just effort

We take Pride in all that we do and together we Enjoy the journey