Senior Copywriter

Senior Copywriter

Location: Bangalore

Work Mode: On-site

Department: Marketing / Brand

Reporting to: Creative / Brand Leadership

About the Role

Orchids The International School is looking for a Senior Copywriter with strong advertising experience and the ability to write effective, platform-first communication across press, OOH, social media ads, digital video, and Meta video ads.

This is a hands-on role for a writer who can move fluently between English and Indian languages, crafting high-impact short-form and long-form copy that connects with parents and families across regions.

Key Responsibilities

Write compelling advertising copy for press ads, including long-format and tactical print communication. Develop clear, impactful out-of-home (OOH) copy for hoardings, transit media, and onground branding. Create social media ad copy across static, carousel, reel, and story formats. Write digital video and Meta video ad scripts (15s, 20s, 30s) for:

o Meta platforms (Instagram & Facebook)

o Performance marketing campaigns

o Brand and admissions-led communication

Develop Meta Ads copy including primary text, headlines, descriptions, and CTA variants. Adapt copy across multiple languages and tonalities based on region and audience. Collaborate closely with designers, video teams, and performance marketers to ensure copy aligns with creative and conversion goals. Contribute to idea generation, campaign concepts, and creative discussions. Edit, proofread, and refine copy for accuracy, tone, and quality. Stay updated on advertising trends, platform best practices, and short-form content formats.

Qualifications & Experience

4–7 years of experience in advertising copywriting. Experience working in a creative agency, in-house brand team, or both. Strong portfolio showcasing work across:

o Press advertising

o OOH

o Social media ads

o Meta video ads (Reels, Stories, Feed videos)

o Short-form digital video scripts

Multilingual writing capability is mandatory:

o Strong command over Hindi and Hindi–English (Hinglish).

o Working knowledge of Kannada is a strong plus.

o Ability to write in any Indian language other than English is considered a significant advantage.

Excellent command over structure, storytelling, and short-form writing. Ability to work in a fast-paced, collaborative, on-site environment. Experience in education, parenting, or consumer brands is a plus.

Key Skills

Advertising Copywriting Press & OOH Copy Social Media & Meta Ads Copy Multilingual Writing (Hindi, Hinglish, Kannada – plus other Indian languages) Meta Video Ad Scriptwriting (15s–30s) Short-form Content Writing Concept Development & Brand Voice

What We Offer

Opportunity to work on high-impact brand and performance campaigns. Exposure to multi-city, multilingual communication. Collaborative, on-site creative environment. Clear growth path within the creative function.