Senior Digital Marketing Specialist (Google Ads, Meta Ads, Zoho Ecosystem)

• Job Description:**

SkyPod Immigration Consulting is hiring a **Digital Marketing Specialist** with strong expertise in performance marketing and the **Zoho ecosystem**. This is a remote role for candidates based in India who can independently manage campaigns, automation, and lead generation systems.

• Key Responsibilities:**
• Plan, execute, and optimize campaigns on **Google Ads** and **Meta Ads (Facebook & Instagram)**
• Manage social media scheduling and engagement using **Zoho Social**
• Create and optimize email campaigns using **Zoho Campaigns**
• Design professional **email templates using HTML & CSS**
• Build and manage **drip campaigns and automation workflows in Zoho**
• Execute **WhatsApp and SMS marketing campaigns**
• Integrate all marketing activities with **Zoho CRM**
• Manage end-to-end lead lifecycle (generation → nurturing → conversion)
• Monitor KPIs like CPL, CPA, and ROI and optimize performance
• Coordinate with the sales team to improve lead quality
• Requirements:**
• Minimum **2+ years of hands-on experience with Zoho tools**
• Strong experience in:
• Google Ads**
• Meta Ads (Facebook & Instagram Ads)**
• Practical experience with:
• Zoho Campaigns (email marketing + automation)**
• Zoho Social**
• Zoho CRM**
• Strong understanding of **Zoho integrations and workflow automation**
• Experience in **drip campaigns and customer journey setup**
• Proficiency in **HTML & CSS for email template creation**
• Experience in **WhatsApp and SMS marketing**
• Strong analytical, reporting, and problem-solving skills
• Work Timing (Important):**
• Candidates must be comfortable working **night shifts in India**
• Work hours: **10:00 AM – 6:00 PM EST (Canada Time)**
• (Approximately 7:30 PM – 3:30 AM IST, depending on daylight savings)*
• Preferred Qualifications:**
• Experience in **immigration, education, or consulting industry** would be an advantage
• Familiarity with full **Zoho One suite**
• Understanding of landing pages and conversion optimization
• What We Offer:**
• Fixed salary + performance-based growth
• Fully remote work environment
• Opportunity to manage complete marketing automation systems
• Long-term growth within the company
• How to Apply:**

Send your resume to **info@skypodimmigration.ca**

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Application Question(s)

• Which Zoho applications have you used?
• Do you have experience with Zoho drip campaigns and automation workflows?
• Are you comfortable working night shifts (EST hours)?
• Do you have expertise in optimizing Google Ads / Meta Ads?
• Do you have experience with whatsapp and text messages marketing using Zoho?

Work Location: Remote