Senior SEO Specialist

Position: Digital Marketing Executive & Graphic Designer

Location: Coimbatore On-site

The Digital Marketing Executive & Designer will be responsible for planning and executing online marketing campaigns, managing social media, and creating visual content (static, video & ads) that builds brand awareness and generates leads.

Key responsibilities

• Plan and execute digital marketing campaigns across channels (Meta, Google, YouTube, email, website, marketplaces if any).
• Manage and grow social media pages (Instagram, Facebook, YouTube, LinkedIn etc.) including content planning, posting calendar and engagement.
• Run and optimize paid campaigns (Meta Ads, Google Ads) for traffic, leads and conversions, including basic performance tracking (CPC, CPA, ROAS, etc.).
• Perform SEO activities: keyword research, on-page optimization (titles, meta, blogs), and coordination for off-page activities.
• Design creatives for social media, ads, website banners, emailers, brochures, posters and other marketing collaterals using tools like Photoshop, Illustrator, Canva, Figma etc.
• Create short-form content (reels, stories, basic video edits, GIFs, thumbnails) suitable for each platform.
• Ensure brand consistency across all designs – colors, fonts, logo usage, tone of voice and visual style.
• Coordinate with internal teams (sales, product, operations) to understand requirements and convert them into campaigns and creatives.
• Track campaign and social media performance using tools like Meta insights, Google Analytics, and prepare basic weekly/monthly reports.
• Stay updated with latest digital marketing and design trends, platform algorithm changes, and propose new ideas to improve results.

Required skills & qualifications

• Bachelor’s degree in Marketing, Design, Media, Communication or any relevant field (or strong portfolio in place of degree).
• 1–3 years of hands-on experience in digital marketing and social media management (for fresher JD, change to “0–1 years / freshers with strong portfolio can apply”).
• Proficiency in design tools: Adobe Photoshop / Illustrator / XD / Figma / Canva (mention exactly what you use in your company).
• Practical knowledge of Facebook/Instagram Ads Manager and Google Ads (campaign setup, basic optimization, and reporting).
• Basic understanding of SEO, content marketing and email marketing tools (Mailchimp, Sendinblue, etc. – edit as per your stack).
• Strong sense of visual aesthetics, typography, layout and color theory; ability to adapt designs to different formats and platforms.
• Good written and verbal communication skills in English (and Tamil/Hindi if needed for creatives).
• Ability to work on multiple projects, meet deadlines, and coordinate with cross-functional teams in a fast-paced startup environment.

Preferred / nice-to-have

• Experience in shooting basic photos/videos for social media using mobile devices and setting up lighting/composition.
• Experience with marketplace creatives (Amazon, Flipkart, etc.) or app store graphics if relevant to your business.
• Knowledge of basic motion graphics or animation (After Effects / Premiere Pro / CapCut etc.).
• Prior work experience in D2C/e-commerce, SaaS, or tech startup environment.

Job Type: Full-time

Pay: ₹9,283.19 - ₹30,000.00 per month

Work Location: In person