SEO and Digital Marketing Specialist
Waya Financial Technologies
We are looking for a performance-driven SEO Specialist with at least 1 year of hands-on experience to enhance our digital presence in the financial domain. The candidate will be responsible for increasing organic traffic, improving keyword rankings for finance-related searches, and generating qualified leads for PMS and investment services.
Key Responsibilities
- Conduct keyword research focused on stock market, PMS, investment, mutual funds, and wealth management keywords.
- Optimize website pages, blogs, landing pages, and financial content for on-page SEO.
- Implement technical SEO strategies (site speed, indexing, schema markup, crawl optimization).
- Build high-quality backlinks from finance-related platforms and publications.
- Optimize content around high-intent keywords to drive investor inquiries and lead conversions.
- Monitor and improve organic traffic, keyword rankings, and lead performance.
- Work closely with content writers to create SEO-friendly financial articles and market insights.
- Perform competitor analysis within the financial services industry.
- Ensure SEO practices align with financial advertising and compliance guidelines.
Required Skills & Qualifications
- Minimum 1 year of proven SEO experience (finance industry experience preferred).
- Strong knowledge of On-page, Off-page, and Technical SEO.
- Hands-on experience with tools like SEMrush, Ahrefs, Google Analytics, Google Search Console, and Screaming Frog.
- Understanding of financial market terminology is an advantage.
- Strong analytical mindset with ability to interpret data and generate insights.
- Good communication and reporting skills.
Performance Expectations
- Improve keyword rankings for finance-related search terms.
- Increase organic website traffic month-on-month.
- Generate SEO-driven qualified leads for PMS services.
- Enhance website authority in the financial domain.
Job Type: Full-time
Pay: ₹20,000.00 - ₹40,000.00 per month
Experience:
- Digital marketing: 1 year (Required)
- SEO: 1 year (Required)
Work Location: In person
Posted 5 Mar 2026 · Listing from OnJob.io. Create a free profile to apply and see your AI match score.
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