Shopify Management, SEO, Performance Marketing Experts (India)

We are seeking a highly skilled and experienced SEO Specialist to lead and manage all aspects of our digital marketing initiatives. The ideal candidate will possess a comprehensive understanding of SEO, SMO, SEM, affiliate marketing, Shopify backend management, and digital marketing strategies. This role is best suited for individuals with experience working in startups and a proven track record of driving significant growth. We are not looking for candidates who are only interested in maintaining existing business operations; we want someone passionate about company and brand upliftment.

Key Responsibilities

Digital Marketing Management:

• Oversee and manage all aspects of the Digital Marketing Department including SEO, SMO, SEM, affiliate marketing, graphic design, and website design & development.
• Create, plan, and implement comprehensive digital marketing strategies.
• Conduct daily research on project updates and competitors.

Content Management:

• Hire and manage outsourced content writers for blog posts, Web 2.0, article submissions, guest postings, and website content.
• Discuss and develop unique content structures and usability with the content team.
• Review content quality and assign tasks to the digital marketing team for submission.

SEO and Analytics:

• Track, measure, and report on SEO and Google Analytics metrics.
• Review analytics reports and provide recommendations for improving website performance.
• Conduct on-page and off-page SEO optimization, including technical SEO, keyword analysis, and site audits.
• Create reports on the effectiveness of digital marketing campaigns, including click-through rates and conversions.

Affiliate Marketing:

• Create MIS for affiliate and merchant websites using MS Excel and MS Word.
• Search for affiliate websites and merchant websites to generate revenue and advertise products.
• Track transactions between affiliates and merchants, and find website administrators' domain info for outreach.

Social Media Management:

• Monitor and manage social media platforms for our app, including creating a social media calendar for reels, posts, and stories.
• Research and guide the team on social media platforms, algorithms, and the latest digital marketing trends.

Client and Team Management:

• Maintain strong client relationships and serve as the main point of contact for PPC-related inquiries.
• Lead a team of PPC specialists, providing guidance and mentorship.
• Conduct training sessions to enhance team members' PPC knowledge and skills.
• Develop and manage PPC strategies, including campaign strategy, keyword research, ad creation, bid management, and A/B testing.

Shopify Backend Management:

• Oversee and manage Shopify backend operations, including product listings, inventory management, and order processing.
• Ensure SEO best practices are applied to product pages, collections, and site structure.
• Optimize Shopify store performance through technical enhancements and app integrations.
• Monitor and analyze Shopify analytics to improve e-commerce performance and user experience.
• Implement and manage Shopify apps to enhance functionality and sales performance.

Technical Skills:

• Google Search Console: Create accounts, analyze indexing data, crawl errors, backlinks, search queries, and add XML sitemaps.
• Google Analytics: Generate and analyze traffic reports, manage the effectiveness of keywords, and create web analytics reports.
• On-Page Optimization: Meta tags, title, description, heading optimization, and XML sitemap creation.
• Off-Page Optimization: Guest posting, forum creation, article submission, press releases, social bookmarking, classified ads, business listings, and more.

Other Responsibilities:

• Provide customer service and support to clients via email or phone.
• Assist with monthly paid search campaign management and reporting.
• Develop and monitor digital dashboards to watch for trends.
• Learn about new technologies related to digital marketing.

Required Experience and Skills

• Proven experience in managing digital marketing strategies and teams.
• Strong project management abilities and independent thinking.
• Proficiency with Google Analytics, Google Search Console, Ahrefs, SEMrush, and other SEO tools.
• Experience with content creation, on-page and off-page optimization, and technical SEO.
• Excellent understanding of social media platforms and online reputation management.
• Hands-on experience with Shopify backend management.
• Proven track record of driving significant growth in a startup environment.
• Ability to analyze data, create detailed performance reports, and make data-driven decisions.

Education and Qualifications

• Bachelor’s degree in Marketing, Business, or related field.

Application Process

If you are a results-driven individual with a passion for digital marketing and SEO, we would love to hear from you. Please submit your resume and a cover letter detailing your experience and why you are the ideal candidate for this role.

Note: We are seeking candidates who are passionate about growing the business and not just maintaining the status quo. If you thrive in a startup setting and are committed to brand upliftment, you will find this role highly rewarding.

• Relevant certifications in SEO, Google Analytics, or digital marketing are a plus.

Job Types: Full-time, Freelance

Contract length: 12 months

Pay: ₹25,000.00 - ₹35,000.00 per month

Location Type:

• In-person

Schedule:

• Day shift
• Morning shift

Experience:

• total work: 2 years (Preferred)
• Management: 1 year (Preferred)

Work Location: In person

Expected Start Date: 10/11/2024