Social Media & Content Marketing Manager

Job Title: Assistant Marketing Manager (B2B SaaS)

Location: Noida (On-site | Candidates must be based in Noida or willing to relocate)

Experience Required: 5–7 years

Employment Type: Full-Time

About the Role

We are looking for a highly skilled and data-driven Assistant Marketing Manager to support and scale our B2B marketing initiatives for domestic and international markets. The ideal candidate should have strong expertise in digital advertising, account-based marketing (ABM), funnel analysis, and performance-driven campaign execution within a SaaS or B2B tech environment.

Key Responsibilities

1. Digital Advertising & Performance Marketing

• Plan, execute, and optimize Google Ads, LinkedIn Ads, and other paid digital campaigns.
• Manage large marketing budgets efficiently with a strong focus on ROI and CPL/CPA optimization.
• Monitor campaign performance, create actionable insights, and implement data-driven improvements.

1. Account-Based Marketing (ABM)

• Develop ABM strategies for high-value enterprise accounts.
• Create personalized outreach flows, content, and multi-channel engagement plans.
• Align ABM initiatives with sales teams to accelerate deal cycles and improve conversions.

1. Marketing Funnel Ownership

• Analyze and optimize the full marketing funnel—from awareness and acquisition to conversion, retention, and expansion.
• Work closely with sales and product teams to ensure seamless lead handover and qualification.
• Identify gaps in the funnel and propose solutions to improve MQL → SQL → Opportunity conversion rates.

1. B2B Marketing Strategy

• Build and execute targeted B2B marketing plans for domestic and international markets.
• Conduct competitor research, ICP definition, segmentation, and persona-based marketing.
• Drive demand-generation initiatives through multi-channel campaigns.

1. Marketing Automation & CRM Management

• Utilize and customize Zoho CRM workflows (preferred) for lead nurturing, scoring, automation, and reporting.
• Build automated email sequences, workflows, and customer journeys that align with ABM and demand-gen efforts.

1. AI & MarTech Tools

• Use AI-powered tools for content creation, analytics, personalization, and marketing automation.
• Stay updated with new AI marketing trends and implement tools to improve team productivity and performance.

1. Reporting & Analytics

• Track campaign KPIs, marketing attribution, revenue impact, and funnel analytics.
• Present weekly/monthly reports to management with insights and recommendations.
• Apply a data-driven approach for all decisions, backed by metrics and analytics.

Required Skills & Qualifications

• 5–7 years of experience in B2B marketing or performance marketing (preferably SaaS).
• Proven experience managing Google Ads & LinkedIn Ads–campaign structure, optimization, and A/B testing.
• Strong hands-on experience in Account Based Marketing (ABM).
• Expertise in analyzing the full marketing funnel and performance metrics.
• Familiarity with AI marketing tools (content, automation, personalization, analytics).
• Ability to manage both domestic and international B2B markets.
• Experience handling large budget marketing campaigns.
• Strong analytical thinking, problem-solving skills, and a data-driven mindset.
• Excellent communication skills with the ability to collaborate cross-functionally.

Preferred / Good-to-Have

• Experience with Zoho CRM and automation workflows.
• Prior experience marketing SaaS solutions or EdTech/Assessment platforms.
• Knowledge of SEO, content strategy, and marketing ops will be an added advantage.

What We Offer

• Opportunity to work in a fast-growing SaaS environment.
• Collaborative and innovative work culture.
• Professional growth and ownership in scaling global marketing.

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person