UXUI Designer - Freelancer

Company: Business Financial Group (BFG) Positioning: Proactive Tax & Accounting System for Growth-Focused Business Owners Location: Remote (Kochi Kerala Preferred) Engagement Type: Freelance / Contract

About BFG

BFG is not a traditional accounting firm.

We build a Proactive Tax & Accounting System for Growth-Focused Business Owners designed to help entrepreneurs reduce taxes improve cash flow visibility and scale with confidence.

We are building a structured scalable CPA machine targeting $10M in annual revenue. Our marketing and digital presence must reflect clarity trust authority and performance.

We are looking for a conversion-focused UX/UI Designer who understands how to design for high-trust professional services and lead generation funnels.

Role Overview

The UX/UI Designer will design high-converting digital experiences that communicate:

• Proactive tax strategy (not reactive compliance)
• Structured systems (not chaos accounting)
• Confidence and authority
• Premium service positioning

This role is focused on performance not decoration.

You will work under the Content & Lifecycle Lead and collaborate with CRM/Marketing Ops and Paid Ads to build a scalable conversion system.

Requirements

Core Responsibilities

1 Website & Service Page Design

Design structured conversion-focused pages for:

• Tax Planning Services
• Accounting & Bookkeeping Systems
• Payroll & Advisory
• IRS Resolution
• Strategy Session Booking

Each page must clearly communicate:

• Problem System Outcome
• Trust signals
• Strong CTA hierarchy

2 Funnel & Landing Page Design

Design high-converting landing pages for:

• YouTube Ads
• Lead Magnets (Tax Guides Checklists)
• Webinar Registrations
• Strategy Call Funnels

Focus on:

• Reduced friction
• Clear messaging hierarchy
• Mobile-first execution
• High-trust visuals

3 User Experience Optimization

• Improve conversion rate across funnels
• Optimize form UX
• Improve CTA placement
• Suggest layout experiments for A/B testing
• Reduce bounce rate

4 Brand Consistency

Ensure design reflects:

• Authority
• Professionalism
• Clarity
• Structured system thinking
• Growth-focused positioning

Avoid:

• Clutter
• Over-design
• Agency-style gimmicks

5 Collaboration

Work closely with:

• Content & Lifecycle Lead (Messaging & CRO Owner)
• CRM/Marketing Ops (Funnel Implementation)
• SEO Specialist
• Paid Ads Specialist

Deliver well-structured Figma files with clear developer handoff notes.

Required Skills

• 3 years UX/UI experience
• Strong portfolio in:
• Professional services
• B2B lead generation
• Landing page design
• Advanced Figma proficiency
• Understanding of:
• CRO principles
• Funnel psychology
• Mobile-first design
• Trust-building layouts
• Experience designing conversion-focused websites

Preferred (Bonus)

• Experience in accounting/finance niches
• Experience with GoHighLevel / WordPress / Web flow
• Familiarity with SEO-friendly layout structure
• Experience collaborating with performance marketing teams

90-Day Success Metrics

• Redesign 35 core service pages
• Design 2 high-converting landing pages
• Improve website conversion rate by 25%

Required Skills:

UX Design UI Design Conversion-Focused Design Landing Page Design Website Design User Experience Optimization Mobile-First Design Design Systems Information Architecture Interaction Design User Flow Design Wireframing Prototyping Conversion Rate Optimization (CRO)