Senior Manager, GTM Product Marketing

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About Salesforce

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About the Role

The Headless 360 platform is the backbone of the world's most trusted AI-powered enterprise applications—and the team behind it is growing. The Product Marketing team plays a pivotal role in driving the go-to-market strategy for our most strategic product areas, including the Headless 360 platform, which includes Security, Trust, and the broader developer and technical buyer ecosystem.

Salesforce is looking for a Senior Manager, GTM Product Marketing to join the Headless 360 platform Go-to-Market team. This is a high-impact, cross-functional role at the intersection of product, sales, and field enablement. You will own the development and execution of GTM programs, sales plays, and field activation strategies that drive pipeline, seller productivity, and revenue growth for the Platform business.

This role sits within the Go-to-Market team and requires a seasoned marketer who can operate strategically while rolling up their sleeves to execute. You'll work closely across the broader Product Marketing org, and with Product Management, Sales, Field Marketing, and Sales Programs to ensure the field is always equipped, aligned, and activated.

What You'll Do

GTM Strategy & Program Development

• Lead end-to-end GTM planning and execution for Headless 360 platform priorities, including new product launches, feature releases, and key selling moments
• Develop integrated GTM frameworks — including audience segmentation, messaging architecture, value propositions, and competitive positioning — that translate product capabilities into field-ready programs
• Partner with PMM and Product Management to deeply understand the roadmap and translate it into compelling narratives and sales assets

Sales Programs & Field Activation

• Design, build, and execute sales programs and plays that equip sellers to win across key segments, personas, and competitive scenarios
• Create and maintain high-impact sales tools: pitch decks, battle cards, objection handling guides, demo scripts, ROI tools, and one-pagers
• Drive field activation strategies aligned to selling motions across segments (SMB, Commercial, Enterprise, Global Accounts)

Enablement & Sales Readiness

• Lead cross-functional enablement planning to ensure sellers are ramped and ready on new products, messaging, and GTM priorities
• Develop and deliver enablement content and programs — including launch kits, training materials, and certification programs
• Define success metrics for enablement and activation programs; track adoption and iterate based on field feedback and performance data

Cross-Functional Leadership

• Serve as the GTM lead and primary PMM partner for Platform field-facing programs, aligning stakeholders across Product, Sales, Enablement, and Demand Generation
• Influence without authority across large, matrixed organizations to drive alignment and execution
• Present GTM strategies and program results to senior leadership

What You Bring

Experience & Background

• 5+ years of experience in product marketing, GTM, sales enablement, or a closely related field — ideally within enterprise SaaS or cloud software
• Proven track record of designing and executing GTM programs and sales plays that demonstrably impact pipeline and revenue
• Deep understanding of B2B sales motions, buyer journeys, and how sellers engage customers across the funnel
• Experience with developer platforms, headless/composable architecture, or API-first products strongly preferred.
• Strong background in security, trust, governance, and compliance, product marketing, or the ability to quickly build credibility in this space.

Skills & Competencies

• Exceptional storytelling and messaging skills — ability to distill complex product capabilities into crisp, compelling narratives for diverse audiences
• Strong program management skills with the ability to manage multiple workstreams simultaneously across a matrixed organization
• Data-driven mindset: comfortable defining KPIs, analyzing performance data, and using insights to optimize programs
• Outstanding written and verbal communication skills; experience presenting to executive audiences
• Collaborative leader who thrives in fast-paced, high-growth environments

Leadership

• Demonstrated ability to lead cross-functional programs and influence without authority
• Track record of operating with autonomy and ownership at the Senior Manager level

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form .

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