Head of Paid Media

Head of Paid Media

Job Type: Full-Time

Location: Remote (availability required until 4 PM EST during core business hours and key campaign periods)

Compensation: $4,000–$7,000 USD monthly + performance bonuses

Role Overview

Seeking a high-caliber Head of Paid Acquisition to spearhead profitable growth across a portfolio of e-commerce brands, with a primary focus on Meta. Reporting directly to the CEO and Director of Operations, you will own the end-to-end performance marketing engine. This is a critical leadership role designed for a strategic media buyer who understands that modern performance marketing is won through creative excellence, rigorous testing, and data-backed decision-making.

Your mission is to turn paid social into a predictable, scalable growth channel by lowering acquisition costs, improving conversion efficiency, and building robust systems that align media buying with creative strategy.

Key Responsibilities

• Strategy & execution — Lead Meta paid acquisition strategy, including campaign setup, budget allocation, and scaling across multiple accounts.
• Creative strategy — Write copy, develop offers, and provide feedback on hooks and messaging to design/video teams.
• Performance management — Track CAC, CPA, ROAS, and MER to ensure targets are met.
• Optimization & testing — Develop structured testing frameworks for audiences, offers, and landing pages.
• System building — Create SOPs for reporting, audits, and scaling plans to ensure operational excellence.
• Collaboration — Work closely with leadership and creative teams to turn insights into winning iterations.

Requirements

• Performance marketing experience — 5+ years managing and scaling high-spend Meta ad accounts.
• Technical mastery — Advanced proficiency in Meta Ads Manager and attribution tools (Triple Whale, Northbeam, Hyros).
• Creative & strategic depth — Strong understanding of direct-response copywriting, creative strategy, and landing page optimization.
• Analytical rigor — Ability to interpret data, identify funnel bottlenecks, and execute rapid solutions.
• Innovation — Comfortable leveraging AI tools to streamline creative and analytical workflows.
• Logistics — Remote availability during core business hours (up to 4 PM EST).

Nice to Haves

• Meta Blueprint Certification.
• Agency experience.
• Team leadership.
• UGC expertise.

What You’ll Get

• Competitive compensation — $4,000–$7,000 USD monthly + performance bonuses.
• Flexibility — Fully remote with high autonomy.
• Growth path — Clear trajectory toward Director of Growth, VP of Growth, or CMO roles.
• Support — Access to top-tier training, tools, and creative resources.
• PTO — 14 personal PTO days + 14 company-wide holidays.

About the Organization

A full-stack growth partner specializing in high-impact marketing strategies for the e-commerce sector. With a proven track record of scaling over 150 brands, the team provides end-to-end services designed to help online retailers elevate their presence and maximize revenue. Their expertise spans beauty, apparel, health and wellness, and electronics, making them a versatile leader in digital growth.

This fast-growing agency is known for its performance-driven culture and data-backed approach to brand building. Candidates will find an exciting environment working across a diverse portfolio of clients, from emerging startups to established leaders, with opportunities to be at the forefront of e-commerce innovation.