Head of Marketing (m/f/d) – D2C Growth, Brand & Product Marketing

Head of Marketing (m/f/d) – D2C Growth, Brand & Product Marketing

Job Type: Full-Time

Location: Waghäusel, Germany (Hybrid)

Compensation: €80,000 – €120,000

Experience Required: Minimum 5 years

Languages: German C2

Company Mission

Every person should achieve their full health potential for a long and vital life.

Core Values

• Meaningful purpose — Work that impacts health beyond revenue generation.
• Performance culture — Outstanding performance and innovation are rewarded.
• Owner-led company — Fast decisions without external investors.
• Investment readiness — Tools and resources provided for success.
• Self-realization — Flat hierarchies and trust in your work give you freedom to implement ideas efficiently.
• Professional development — Training and growth opportunities.
• Health culture — Commitment to employee health.

Requirements

• D2C growth leadership — Full responsibility for online shop growth, performance marketing, and budget management.
• Customer acquisition — Scale acquisition across paid, SEO, social, and influencer channels; optimize conversion, funnel, and unit economics (CAC, CLV, retention).
• Data-driven setup — Establish KPIs, tracking, attribution, testing, and forecasting for measurable growth.
• Brand positioning — Ensure consistent communication across all touchpoints (shop, ads, content, social).
• Product marketing — Build and refine value propositions, go-to-market strategies, and portfolio logic.
• Team leadership — Lead and develop performance, brand/creative, and product marketing teams into a scalable, KPI-driven organization.
• B2B support — Strengthen pipeline through targeted marketing assets and positioning.

Tasks & Responsibilities

• Leadership experience — Several years leading D2C/e-commerce marketing teams.
• Hands-on approach — Willingness to step in operationally when needed.
• Commercial growth expertise — Strong in online marketing, KPIs, testing, and budget management.
• Brand & positioning — Skilled in brand development and communication.
• Product marketing — Practical experience with value propositions and go-to-market strategies.
• Tech affinity — Knowledge of tracking, attribution, paid channels, SEO, automation, and AI.
• Structured leadership — Clear, systematic, and performance-driven leadership style.
• Industry knowledge — Plus: experience in health or supplements.

Core Benefits

• Hybrid work — Two home office days per week after onboarding.
• Vacation — 31 vacation days plus Christmas and New Year’s off.
• Flexible hours.
• Compensation package — Pension plan and growth bonus.
• Health voucher — Annual company health voucher.
• Employee discounts — 25% discount and product samples.
• Corporate benefits — Additional discounts and perks.
• Wellness perks — Water and matcha flat rate, mental health program access.
• Team culture — Company outings and events to strengthen team spirit.

Hiring Process

• Application via Talent Partner
• Introductory interview with management and HR
• On-site meeting
• Offer