Product Marketing Manager - Data Integration

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About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

What You'll Do

Go-to-Market Strategy

• Define and execute GTM plans for driving Informatica growth through product launches, new features, and market expansions
• Partner with sales and product management to shape sales plays and sales programs based on market and customer insights
• Develop launch tiers and coordinate cross-functional readiness across Sales, Marketing, Support and Renewal teams

Positioning & Messaging

• Craft differentiated positioning and value propositions for target personas, segments and industries
• Develop and maintain a messaging framework that spans the full buyer journey
• Translate technical capabilities into clear, customer-centric benefits

Sales Enablement

• Create high-impact sales tools including pitch decks, battlecards, one-pagers, demo scripts, and objection handling guides
• Develop and deliver training to equip Sales and SE teams with the knowledge to win
• Partner with Revenue Enablement on onboarding and continuous learning programs

Market & Competitive Intelligence

• Conduct ongoing competitive analysis and maintain up-to-date battlecards
• Synthesize customer research, win/loss data, and analyst insights to inform strategy
• Identify emerging market trends and communicate implications to leadership

Demand Generation Support

• Partner with Demand Gen to develop campaign strategy, messaging, and content for activation
• Define audience segmentation, targeting criteria, and key proof points per segment
• Measure and optimize campaign performance in collaboration with Marketing Ops

What We're Looking For

Required Qualifications

• 5+ years of product marketing experience, ideally in B2B SaaS or enterprise software
• Proven track record of executing successful GTM strategies and product launches
• Strong ability to translate technical concepts into clear business value
• Exceptional written and verbal communication skills
• Experience collaborating with Sales, Product, and Demand Gen teams
• Data-driven and outcome focused mindset with the ability to measure and report on marketing impact

Preferred Qualifications

• Experience marketing to enterprise buyers and navigating complex sales cycles
• Familiarity with CRM, data, AI, or platform products
• Background in data management and competitive intelligence
• Experience with Salesforce, Slack, and GTM tools
• MBA or equivalent experience

Success Metrics

• Pipeline influence and contribution from PMM-supported campaigns
• Sales win rate improvement in targeted segments
• Launch readiness scores and Sales enablement adoption
• Competitive win rates vs. key rivals
• Content engagement and utilization rates

Why This Role

• High visibility and direct impact on revenue and growth
• Collaborate with world-class product and go-to-market teams
• Opportunity to shape the narrative for a market-defining product
• Fast-moving environment that values bold thinking and execution

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form .

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.