Motions & Graphic Designer

Job Purpose:

To create engaging and visually compelling motion graphics and videos that enhance brand communication, improve student engagement, and support marketing campaigns across digital platforms.

Primary Job Responsibilities:

Create and edit high-quality motion graphics and video content for digital platforms, design performance-driven creatives, collaborate with teams, and ensure brand consistency.

Major KRAs:

• Create high-quality, engaging video and motion creatives for digital platforms.
• Apply a strong understanding of digital ad creatives to support marketing campaigns effectively.
• Bring innovative and trend-driven ideas to enhance content impact and engagement.
• Deliver content consistently within defined timelines.
• Develop multiple creative variations for testing and optimization.
• Ensure compelling storytelling and audience engagement in all videos.
• Maintain brand consistency across all outputs.

Specific Knowledge and Skills:

• Proficiency in Adobe After Effects, Premiere Pro, Photoshop, and Illustrator.
• Strong understanding of digital ad creatives and platform-specific requirements such as Meta and YouTube.
• Ability to generate innovative and trend-driven creative ideas.
• Good sense of motion design, storytelling, typography, and color.
• Experience in creating short-form content such as Reels, Shorts, and Ads.
• Knowledge of video editing, transitions, and sound design.
• Ability to collaborate effectively with marketing and content teams.
• Understanding of branding and consistency in visual communication.

Qualification and Experience:

Minimum Qualification: Graduate or relevant work experience

Preferred Qualification: Bachelor’s degree in Design, Animation, Multimedia, or certification/specialization in Motion Graphics and Video Editing with a strong portfolio of digital creatives

Minimum Experience: 2–3 years, preferably in EdTech, Test Prep, or agency-side roles