Lead Analyst, Channel Analytics

We’re seeking a Lead Analyst with expertise in analytics to support and expand channel-level data analysis. The candidate should have media analytics experience, understand the factors influencing paid media channels, and be skilled in analytical methods to provide meaningful, actionable recommendations. They bring strong curiosity, work ethic , and experience, enabling them to explore large datasets and discover insights and testing opportunities across digital marketing efforts.

The candidate has deep expertise in paid search, paid social, display, and mobile. They also demonstrate a strong grasp of media operations and the data systems connected to paid channels. They understand media analytics frameworks such as MMX and cross-channel attribution for revenue, lifetime value, and active use models.

Analyst responsibilities

Apply AI and advanced analytics to assist media buyers in converting performance insights into actions for weekly campaign optimization based on creative, audience, tactic, keyword, etc.

Build and implement automated analytical workflows that replace manual reporting, data pulls, and repetitive analysis

Conduct ad hoc deep-dive analysis on media opportunity or problem areas

Assist in budget recommendations at the channel, tactic and region level

Own and lead channel efficiency frameworks across paid media (search, social, programmatic, mobile)

Develop executive ‑ ready narratives and summaries, translating complex analyses into clear takeaways for senior leadership and business reviews

Stay on the cutting edge of industry standard methodologies, trends, and new technologies

Continuously find opportunities to reduce friction, improve efficiency, and scale impact through technology-based solutions

Skills and Qualifications:

Strong knowledge of third-party ad-serving and tracking (Flashtalking / Innovid preferred), programmatic and search engine marketing, social media marketing platforms, and multi-touch attribution

Experience using AI tools to automate analytical processes; Strong understanding of data infrastructure (Databricks, Agent). Descriptive and inferential statistical methods, regression/correlation analysis. Familiar with R or Python a plus .

Strong analytical skills and ability to judge and quantify results of advertising (i.e., understand media attribution, describe impact of results, compare actual results to projections)

Understand standard methodologies for optimizing creative and why a tactic or audience is performing best

Technical skills to troubleshoot paid media data issues, resolve data pipeline gaps and improve data infrastructure and fidelity

Strong presentation and storytelling skills

Experience:

7+ years validated experience

Bachelor’s degree or equivalent experience, MS preferred

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .