Senior Manager, Demand Generation
Replit
Senior Manager, Demand Generation at Replit is a full time role based in Remote · Foster City, California, USA (remote). The listing states pay of $160k–$200k. It was published on 23 March 2026 and was open at last check.
| Role | Senior Manager, Demand Generation |
|---|---|
| Company | Replit |
| Location | Remote · Foster City, California, USA (remote) |
| Employment type | Full Time |
| Pay (as listed) | $160k–$200k |
| Published | 23 March 2026 |
| Status | Open at last check |
Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.
Enterprise Marketing is responsible for driving B2B pipeline and revenue at Replit. The function owns the full enterprise go-to-market motion, from audience development and campaign strategy through to qualified pipeline delivery and sales handoff. It operates in close partnership with Sales, RevOps, Product Marketing, and an AI-driven paid media optimization team to move enterprise accounts through the buyer journey.
A defining characteristic of Replit's enterprise motion is its PLG foundation. With millions of individual users already in the product, Enterprise Marketing is uniquely positioned to identify expansion signals and convert individual users into enterprise opportunities.
Role
The Senior Manager, Demand Generation is responsible for building and scaling Replit's enterprise demand generation function. The role owns B2B campaign strategy, ABM playbook development, funnel architecture, and pipeline accountability across the enterprise segment.
Reporting to the Head of Enterprise Marketing, this role is the architect of Replit's enterprise campaign programs, defining who we target, what we say, and how we engage them across the buyer journey.
Responsibilities
- Own enterprise pipeline generation through campaign strategy, audience development, and creative programs
- Partner with business leadership and finance to forecast pipeline targets, track performance, and present results in monthly and quarterly business reviews
- Build lead scoring frameworks, funnel definitions, and pipeline attribution models in partnership with RevOps
- Design and launch account-based marketing strategies targeting high-value enterprise accounts: account selection, engagement sequencing, and multi-touch campaign design
- Create repeatable campaign playbooks across ABM, content syndication, webinar programs, and integrated field marketing
- Partner with the AI-driven paid media optimization team to ensure B2B campaigns are measured, tested, and refined based on performance data
- Collaborate with Content, Product Marketing, and Design to develop and iterate on high-performing assets across all stages of the buyer journey, from awareness through closed-won
- Establish a rigorous testing culture across messaging, creative formats, CTAs, and landing pages to improve conversion and pipeline quality
- Work with Sales and SDR teams to define ideal customer profiles, develop outbound sequences, and optimize lead handoff
- Convert Replit's large base of individual users into qualified B2B opportunities by identifying expansion signals and building programs that drive enterprise adoption
- Partner with Product and Analytics on product-qualified lead scoring and routing
Requirements
- 10+ years of demand generation experience, with 5+ years in B2B SaaS focused on enterprise customers
- Proven track record building and scaling demand generation programs with demonstrated pipeline contribution and ROI
- Deep expertise in ABM strategies: account selection, multi-channel orchestration, engagement measurement, and campaign creative direction
- Hands-on experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase) as a strategic user and stakeholder
- Extensive experience establishing lead management frameworks: lead scoring, MQL/SQL definitions, and funnel optimization in partnership with Sales and RevOps
- Strong analytical capabilities and obsessive focus on testing, ability to connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance
- Proven ability to build cross-functional relationships across Sales, Product, RevOps, and Marketing teams
- Track record converting PLG users into enterprise opportunities is a plus
- Experience with sales engagement platforms (Outreach, Salesloft), intent data platforms, event marketing, or high-growth tech companies is a plus
This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.
Full-Time Employee Benefits Include:
💰 Competitive Salary & Equity
💹 401(k) Program with a 4% match (US Only)
⚕️ Health, Dental, Vision and Life Insurance
🩼 Short Term and Long Term Disability
🚼 Paid Parental, Medical, Caregiver Leave
🏝 Flexible Time Off (FTO) + Holidays
🚗 Commuter Benefits (In-Office Only)
📱 Monthly Wellness Stipend
🧑💻 Autonomous Work Environment
🖥 In Office Set-Up Reimbursement (In-Office Only)
🚀 Quarterly Team Gatherings
☕ In Office Amenities (In-Office Only)
Want to learn more about what we are up to?
Interviewing + Culture at Replit
To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.
Create your free OnJob profile to apply — we'll take you to Replit's application after sign-up. · Posted 23 Mar 2026.
Senior Manager, Demand Generation at Replit — questions answered
What does the Senior Manager, Demand Generation role at Replit pay?
The Senior Manager, Demand Generation at Replit listing states pay of $160k–$200k for the Remote · Foster City, California, USA (remote) position. That figure is taken directly from the employer's own posting as published, not estimated or averaged from other roles.
Is the Senior Manager, Demand Generation role at Replit remote?
Yes — Replit advertises this Senior Manager, Demand Generation role as remote, tied to Remote · Foster City, California, USA, and it is listed as full time work. Remote terms come from the employer's own posting, so confirm the expected working hours, timezone and any on-site days with Replit before you apply.
Is the Senior Manager, Demand Generation role at Replit still open?
The Senior Manager, Demand Generation posting at Replit was open at OnJob's last check of the employer's careers page, having been published on 23 March 2026. OnJob re-checks source listings on each build and marks a role closed once it disappears, but listings can close without notice, so the employer's own page is the final word.
How do you apply for the Senior Manager, Demand Generation role at Replit?
Apply to the Senior Manager, Demand Generation at Replit role through OnJob with a free profile: OnJob scores your fit against the listing, shows the skills lowering that score, and submits an ATS-ready profile to Replit's own application page. Creating a profile is free and needs no card.
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