Senior/ Marketing Manager, Lifecycle and CRM
Replit
Senior/ Marketing Manager, Lifecycle and CRM at Replit is a full time role based in Remote · Foster City, California, USA (remote). The listing states pay of $140k–$180k. It was published on 10 February 2026 and was open at last check.
| Role | Senior/ Marketing Manager, Lifecycle and CRM |
|---|---|
| Company | Replit |
| Location | Remote · Foster City, California, USA (remote) |
| Employment type | Full Time |
| Pay (as listed) | $140k–$180k |
| Published | 10 February 2026 |
| Status | Open at last check |
Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.
Growth Marketing at Replit owns user acquisition, free-to-paid conversion, and the lifecycle communications layer of the post-signup customer journey across consumer and business audiences. The team operates as the engine that turns Replit's large base of individual developers into paid subscribers and enterprise customers, supported by an AI-forward marketing stack designed for speed, personalization, and continuous experimentation.
Role
The Senior Marketing Manager, Lifecycle and CRM is responsible for building and owning Replit's customer communications across the full user journey. This is the founding lifecycle marketing hire and serves as the platform owner for lifecycle marketing across both consumer and enterprise segments, ensuring users receive coherent messaging as they move from free individual developer to paid subscriber to enterprise account.
Reporting to the Head of Growth Marketing, this role works closely with Product, Product Marketing, Enterprise Marketing, RevOps, Data Science, and Engineering teams.
Responsibilities
- Own omni-channel lifecycle marketing strategy and execution across email, push, and in-app messaging for both B2C and B2B audiences
- Drive product-led onboarding, activation, and free-to-paid conversion programs for individual users
- Build and operate the unified lifecycle platform and playbook that the Enterprise Marketing team's lifecycle executor operates within
- Convert Replit's large base of individual users into qualified B2B opportunities through behavioral signals and workplace expansion triggers
- Select, implement, and scale the marketing automation infrastructure, including segmentation frameworks and behavioral trigger architecture
- Establish lifecycle attribution and reporting on engagement, retention, conversion, and LTV
- Build a rigorous testing culture across messaging, creative, timing, segmentation, and journey design, leveraging AI tooling to scale experiment volume
- Partner with our AI-driven marketing automation and analytics teams to scale personalization and integrate lifecycle signals across the marketing stack
- Partner with Product, Data Science, and Engineering to define behavioral signals and implement technical solutions
Requirements
- 8+ years in lifecycle marketing, CRM, or growth marketing, with experience managing both B2C self-serve and B2B sales-led motions
- Proven track record building lifecycle marketing from zero-to-one as the first or early lifecycle hire at a growth-stage company
- Expert-level knowledge of email, push, and in-app messaging best practices, including deliverability, engagement optimization, and compliance (CAN-SPAM, GDPR, CCPA)
- Hands-on experience with marketing automation platforms (Braze, Iterable, Customer.io, Marketo, or similar)
- Strong track record improving conversion rates, retention, and LTV through experimentation with A/B testing, paywall optimization, and in-app messaging
- Obsessive focus on testing; you connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance
- Experience partnering with Product and Engineering to define requirements and implement technical solutions
- Mobile app lifecycle marketing experience
- SQL proficiency for querying product data and building audience segments without depending on engineering or analytics teams is strongly preferred and a meaningful differentiator for success in this role
- Experience marketing to non-technical audiences, optimizing onboarding for PLG SaaS products, or working at high-growth tech companies is a plus
This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.
Full-Time Employee Benefits Include:
💰 Competitive Salary & Equity
💹 401(k) Program with a 4% match (US Only)
⚕️ Health, Dental, Vision and Life Insurance
🩼 Short Term and Long Term Disability
🚼 Paid Parental, Medical, Caregiver Leave
🏝 Flexible Time Off (FTO) + Holidays
🚗 Commuter Benefits (In-Office Only)
📱 Monthly Wellness Stipend
🧑💻 Autonomous Work Environment
🖥 In Office Set-Up Reimbursement (In-Office Only)
🚀 Quarterly Team Gatherings
☕ In Office Amenities (In-Office Only)
Want to learn more about what we are up to?
Interviewing + Culture at Replit
To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.
Create your free OnJob profile to apply — we'll take you to Replit's application after sign-up. · Posted 10 Feb 2026.
Senior/ Marketing Manager, Lifecycle and CRM at Replit — questions answered
What does the Senior/ Marketing Manager, Lifecycle and CRM role at Replit pay?
The Senior/ Marketing Manager, Lifecycle and CRM at Replit listing states pay of $140k–$180k for the Remote · Foster City, California, USA (remote) position. That figure is taken directly from the employer's own posting as published, not estimated or averaged from other roles.
Is the Senior/ Marketing Manager, Lifecycle and CRM role at Replit remote?
Yes — Replit advertises this Senior/ Marketing Manager, Lifecycle and CRM role as remote, tied to Remote · Foster City, California, USA, and it is listed as full time work. Remote terms come from the employer's own posting, so confirm the expected working hours, timezone and any on-site days with Replit before you apply.
Is the Senior/ Marketing Manager, Lifecycle and CRM role at Replit still open?
The Senior/ Marketing Manager, Lifecycle and CRM posting at Replit was open at OnJob's last check of the employer's careers page, having been published on 10 February 2026. OnJob re-checks source listings on each build and marks a role closed once it disappears, but listings can close without notice, so the employer's own page is the final word.
How do you apply for the Senior/ Marketing Manager, Lifecycle and CRM role at Replit?
Apply to the Senior/ Marketing Manager, Lifecycle and CRM at Replit role through OnJob with a free profile: OnJob scores your fit against the listing, shows the skills lowering that score, and submits an ATS-ready profile to Replit's own application page. Creating a profile is free and needs no card.
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