Demand Generation Manager

Job Requisition ID #

Position Overview

We are looking for an experienced and results-oriented Demand Generation Manager to drive marketing programs across India while supporting regional initiatives across the Asia-Pacific (APAC) region, with a primary focus on English-speaking markets.

This is a hands-on role for someone who thrives on delivering measurable business outcomes, not just executing campaigns. You will partner closely with the Regional Marketing Lead to develop campaign strategies, contribute to demand generation initiatives, and execute integrated marketing programs that generate qualified pipeline and accelerate business growth.

Responsibilities

• Plan and execute integrated demand generation campaigns across digital marketing, paid media, webinars, events, content marketing, and lifecycle marketing
• Collaborate with Sales, Pre-Sales, and cross-functional teams to drive qualified pipeline and business growth
• Contribute ideas and recommendations to campaign strategy, messaging, and channel optimization
• Support demand generation initiatives across India and selected Asia-Pacific (APAC) markets
• Build and execute marketing campaigns using marketing automation and Customer Relationship Management (CRM) platforms, including email campaigns, landing pages, forms, webinars, and campaign workflows
• Coordinate campaign logistics, marketing assets, vendor management, and event execution
• Support digital marketing initiatives, including paid media, Search Engine Optimization (SEO), and campaign optimization
• Monitor campaign performance and provide actionable insights to improve marketing effectiveness
• Leverage Artificial Intelligence (AI)-powered marketing tools to improve productivity, campaign execution, and content development
• Maintain an outcome-driven mindset by continuously optimizing campaigns based on data, pipeline contribution, and business impact

Minimum Qualifications

• 9–13 years of experience in Business-to-Business (B2B) demand generation, field marketing, or digital marketing
• Proven experience planning and executing integrated marketing campaigns that deliver measurable business outcomes
• Strong written and verbal communication skills in English
• Excellent project management and stakeholder management skills, with the ability to manage multiple priorities
• Strong analytical mindset with the ability to interpret campaign performance and recommend data-driven improvements
• Proactive, adaptable, and comfortable working in a fast-paced regional environment

Preferred Qualifications

• Hands-on experience with Marketo, Salesforce Customer Relationship Management (Salesforce CRM), and 6sense
• Experience supporting Asia-Pacific (APAC) marketing programs
• Experience in the Design and Manufacturing, Technology, Engineering, or Software as a Service (SaaS) industries
• Familiarity with Artificial Intelligence (AI) tools for marketing and productivity
• Basic design skills using Adobe Creative Suite or similar design tools

The Ideal Candidate

The ideal candidate is a strategic and execution-focused marketing professional who combines demand generation expertise, analytical thinking, and cross-functional collaboration to deliver measurable business growth

• Demonstrates a strong understanding of integrated demand generation strategies across digital and field marketing channels
• Develops data-driven marketing campaigns that generate qualified pipeline and contribute to business growth
• Uses campaign performance insights to continuously optimize marketing effectiveness and maximize return on investment
• Builds strong partnerships with Sales, Marketing, and cross-functional stakeholders to align marketing initiatives with business priorities
• Balances strategic thinking with hands-on execution while maintaining exceptional attention to detail
• Thrives in a fast-paced, collaborative environment and effectively manages multiple priorities and competing deadlines
• Demonstrates excellent project management and organizational skills from planning through execution
• Communicates effectively with stakeholders at all levels and confidently presents marketing insights and recommendations
• Embraces emerging technologies, including Artificial Intelligence (AI), to improve productivity, campaign execution, and business outcomes
• Demonstrates curiosity, adaptability, and a continuous learning mindset while driving innovation and marketing excellence
• India is the primary market for this role, with opportunities to support regional APAC campaigns
• Occasional travel, primarily within India, will be required to support customer events, partner activities, and marketing programs

Learn More

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