Offline Marketing Lead

About Stable Money

Stable Money is India’s leading fixed investment platform. It is a marketplace which helps customers discover and invest in high-quality fixed-income products such as Fixed Deposits (FDs), RD, Bonds, Credit Cards, Mutual Funds from trusted institutions. Stable Money has 30 lac+ trusted investors, 2000cr+ bookings since inception and is backed by marquee investors such as Z47, Lightspeed, Fundamentum, Matrix Partners, RTP Global to name a few.

Campaign Planning & Execution

• Plan and execute a weekly calendar of offline activation events across high-footfall locations — apartment complexes, tech parks, corporate campuses, community fairs, and weekend markets.
• Scout new venues proactively and build a robust pipeline of activity locations for the month.
• Coordinate all on-ground logistics including stall setup, collateral, staffing, and tech requirements to ensure smooth event operations.
• Design engaging activity formats (lucky draws, investment calculators, quiz booths, etc.) that attract passersby and encourage meaningful conversations.

Access & Permissions

• Independently negotiate and secure entry permissions from RWAs, facility managers, HR teams, and event organisers at high-density locations.
• Maintain a living database of contacts at key venues to enable quick re-activation and recurring access.
• Develop relationships with local event aggregators, community groups, and corporates to unlock exclusive marketing opportunities.

Lead Generation & Handover

• Capture qualified leads at every activity through structured data collection (name, contact, investment intent, investable amount).
• Ensure timely and accurate CRM entry of leads post-activity with all relevant context for the sales team.
• Brief the inside sales team on lead context and activity insights to maximise conversion rates.
• Track lead-to-conversion funnel and proactively close feedback loops with the sales team to improve lead quality.

Vendor & Creative Management

• Manage a trusted network of local vendors for printing, fabrication, standees, banners, branded merchandise, and event supplies.
• Coordinate with the design team to brief and produce creatives on time; independently manage last-mile printing and material delivery to activity sites.
• Negotiate vendor pricing to ensure activity budgets are optimised and ROI is maximised.

Reporting & Continuous Improvement

• Maintain a weekly activity report covering events conducted, footfall, leads generated, costs incurred, and estimated ROI.
• Analyse activity performance data to identify best-performing formats, locations, and time slots —and double down on what works.
• Share on-ground insights with the marketing team to improve messaging, collateral, and brand positioning.

What we're looking for

• 2–5 years of experience in offline marketing, field activations, BTL marketing, or experiential marketing.
• Proven track record of independently running activations at residential societies, corporate parks, or public events.
• Strong on-ground negotiation skills — you know how to get a yes from gatekeepers and facility managers.
• Solid local vendor network for printing, fabrication, and event supplies with ability to turn around material quickly.
• Experience in lead generation with structured data capture and handover processes
• Proficiency in using CRM tools, spreadsheets, and basic reporting for activity tracking.