Fractal logoF

Behavioural Architect

Fractal

Mumbai, IndiaFull Time

Behavioural Architect at Fractal is a full time role based in Mumbai, India. It was published on 22 July 2026 and was open at last check.

Behavioural Architect at Fractal — key details
RoleBehavioural Architect
CompanyFractal
LocationMumbai, India
Employment typeFull Time
Published22 July 2026
StatusOpen at last check

It's fun to work in a company where people truly BELIEVE in what they are doing!

We're committed to bringing passion and customer focus to the business.

About Fractal :

Founded in 2000, Fractal Analytics (www.fractal.ai) is a strategic analytics partner to the most admired Fortune 500 companies globally and helps them power every human decision in the enterprise. Fractal has more than 1,200 consultants spread across 15 global locations including the United States, United Kingdom, and India.

We are bringing together the strengths and powers of Artificial Intelligence, Engineering and Design to ‘power every human decision in the enterprise ’. We believe Design can bring alive the human dimension in the way we apply AI and Engineering to solve the most complex business problems. We are now building a Design team (in New York, Mumbai, and Bangalore ) across the breadth of design competencies including Behavior Science, Design Research & Strategy, Interaction Design, Information Design and Visual Design. We are excited about reimagining the future of Behavioral Science and Design , in a post-AI world.

Summary:

The Behavior Architect role i s res ponsible for understanding behavioral challenges and developing strategies for addressing them. This role will also involve c losely working with their counterparts in the Consulting, Data Science and Engineering teams, to ensure complete integration and alignment of work that is done by all three workstreams in a project.

Location: M umbai/ Bangalore

Key Responsibilities:

Collaborate with Data Scientists, Engineers and Designers to research and strategize AI & Analytics solutions.

Identify key descriptive hypotheses, and approach to research, that will build an understanding of context and actors’ behavior within that context, and speculate on prescriptive hypotheses to test as prototypes

Work within a multi-disciplinary problem-solving approach, combining the application of behavioral science within data science and engineering

Comfort working in cross functional team, to represent a behavioral science and design perspective

Lead & collaborate on planning, execution, analysis / synthesis on a variety of research efforts; ranging from quick / tactical to deep / strategic.

Moderate customer interviews to identify underlying motivations, values, mental models and emotions

Synthesize research findings into concise, actionable insights and visual frameworks that provoke client teams to think differently about the problem / opportunity space

Ensure the Behavior Science and De sign teams are delivering world-class deliverables and outcomes to the internal and external stakeholders.

Persuasively communicate findings in reports, presentations and workshops

Thought leadership internally within Fractal and in the external communities around the coming together of AI, Engineering and Design (and related topics).

Shape and refine the culture of the design team; its rituals, practices, personality, values and norms.

We're looking for someone who:

Has minimum 2 + years’ experience in application of behavior science.

Must h ave a demonstrable portfolio of work that reflects the breadth & depth of skills as a Behavior Architect.

A passion for continuous learning, including interest in reading and synthesizing research papers and books pertaining to the practice, and the ability to translate them into behavioral intervention.

Experienc e working with data and baking in design thinking in applied behavioral science .

Interest/experience to inform AI solutions and using AI to inform the research process .

Strong writing skills .

Adaptable to different business contexts, team structures, & project phases .

Ability to synthesize vast quantities of qualitative and quantative data points into meaningful and digestible chunks .

Willingness and comfort in building rapport with clients throughout the various project phases .

Humble and sincere confidence clubbed with p ragmatic optimism .

Understand that thinking evolves through making (and making through thinking) .

Desire to argue in support of a vision, and the ability to do so respectfully while keeping the team’s collective objectives at the fore .

Exposure and experience working with international clients / geographies will be a plus

We’re looking for someone with this kind of experience:

Master’s Degree in Behavioral science/ C ognitive S cience/ B ehavioral E conomics/ A pplied S ocial P sychology or equivalent degree

We’re looking for ’T-shaped people’ with broad skills in Business/ Management & Behavioral Science and deep skills in a particular Behavioral Science domain ( ie . Behavioral Economics, Cognitive Psychology, Social Psychology, etc)

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Hiring Related Queries

India: HiringsupportIndia@fractal.ai

Outside India: HiringsupportROW@fractal.ai

This inbox does not process resume submissions. All applications must be made through posted job openings

Not the right fit? Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!

Share:WhatsAppLinkedIn

Create your free OnJob profile to apply — we'll take you to Fractal's application after sign-up. · Posted 22 Jul 2026.

Behavioural Architect at Fractal — questions answered

What does the Behavioural Architect role at Fractal pay?

Fractal does not publish a salary on this Behavioural Architect listing, so OnJob shows no figure for it rather than an estimate. For what this role pays across the market, the OnJob salary guides aggregate the live listings that do disclose pay.

Where is the Behavioural Architect role at Fractal based?

Fractal lists this Behavioural Architect role in Mumbai, India, advertised as full time work at that location. Larger employers sometimes cover several sites under one city name, so confirm the exact office with Fractal before you apply.

Is the Behavioural Architect role at Fractal still open?

The Behavioural Architect posting at Fractal was open at OnJob's last check of the employer's careers page, having been published on 22 July 2026. OnJob re-checks source listings on each build and marks a role closed once it disappears, but listings can close without notice, so the employer's own page is the final word.

How do you apply for the Behavioural Architect role at Fractal?

Apply to the Behavioural Architect at Fractal role through OnJob with a free profile: OnJob scores your fit against the listing, shows the skills lowering that score, and submits an ATS-ready profile to Fractal's own application page. Creating a profile is free and needs no card.

Related jobs you can win

Hand-picked roles that match this listing on skills, category and location — each scored to your profile inside OnJob.

Explore more on OnJob

Hiring for a role like this?

Post a job on OnJob and reach AI-matched candidates.

Post a Job