Performance Marketing Manager
Paytm
Performance Marketing Manager at Paytm is a full time role based in Mumbai, Maharashtra. It was published on 8 May 2026 and was open at last check.
| Role | Performance Marketing Manager |
|---|---|
| Company | Paytm |
| Location | Mumbai, Maharashtra |
| Employment type | Full Time |
| Published | 8 May 2026 |
| Status | Open at last check |
About Us: Paytm is India’s leading payments Super App, offering consumers and merchants a wide range of financial services. A pioneer of the mobile QR payments revolution, Paytm’s mission is to bring half a billion Indians into the mainstream economy through technology-led financial inclusion.
Paytm Money is the wealth-tech arm of Paytm, enabling users to invest in mutual funds, equities, and derivatives seamlessly. Owned by One97 Communications, founded by Vijay Shekhar Sharma, the company is headquartered in Noida and backed by leading global investors.
Role Overview: We are looking for an experienced Performance Marketing leader to drive scalable and efficient user growth for Paytm Money within the Paytm ecosystem.
This role will own the end-to-end paid growth charter across mutual funds, equities, derivatives and MTF with a strong focus on acquisition efficiency, funnel optimization, and ROI-driven scaling.
Sitting at the intersection of marketing, analytics, and product, this role will play a critical part in accelerating new user acquisition, improving activation rates, and maximizing lifetime value across investment products.
Key Responsibilities:
- Performance Marketing Strategy & Ownership:
- Own and drive the performance marketing strategy across channels (Google, Meta,, programmatic, OEMs).
- Manage large-scale acquisition budgets with a strong focus on ROI, CAC, and payback periods.
- Scale user acquisition across mutual funds, equities, and derivatives segments.
- User Acquisition & Funnel Optimization:
- Build and optimize full-funnel campaigns—from awareness to conversion (app installs, KYC completion, first trade/investment).
- Improve conversion rates across onboarding journeys (demat account opening, SIP setup, trading activation).
- Continuously refine targeting, creatives, and landing experiences.
- Data-Led Growth & Experimentation
- Leverage analytics frameworks (A/B testing, attribution modeling, cohort analysis) to drive decision-making.
- Identify funnel drop-offs and optimize user journeys across acquisition and activation stages.
- Partner with analytics teams to build robust LTV, CAC, and ROI models.
- Channel Expansion & Innovation:
- Identify and scale new acquisition channels (OEM partnerships, fintech alliances, influencer-led growth).
- Experiment with emerging formats such as video commerce, vernacular campaigns, and content-led acquisition.
- Drive innovation in performance marketing through automation and AI-driven optimization.
- Product & Marketing Integration:
- Work closely with Product and business teams to improve landing pages, onboarding flows, and conversion journeys.
- Influence product features that enhance acquisition and activation (e.g., simplified KYC, personalized onboarding).
- Align marketing campaigns with product releases and feature launches.
- Retention & Lifecycle Marketing (Support Role):
- Collaborate with CRM and lifecycle teams to improve activation and early retention.
- Enable seamless transition from acquisition to engagement journeys (SIPs, trading behavior).
- Stakeholder Management & Leadership:
- Collaborate cross-functionally with Product, Analytics, and Business teams.
- Present campaign performance, insights, and growth opportunities to senior leadership.
- Build and mentor a high-performing performance marketing team.
Key KRAs / Success Metrics:
- Cost per acquisition (CPA) and Customer Acquisition Cost (CAC)
- Conversion rates across funnel stages (install → KYC → activation)
- Volume of new users (demat accounts, SIP registrations, traders)
- ROI and payback period on marketing spends
- Contribution to overall user growth and revenue
Qualifications & Experience:
- 10+ years of experience in performance marketing / growth roles
- Strong background in broking, wealth management, or fintech platforms
- Proven track record of managing large-scale digital acquisition budgets
- Deep understanding of stock markets, mutual funds, and derivatives ecosystem
- Experience in scaling user acquisition for consumer internet platforms
Key Skills:
- Performance marketing & media buying
- Funnel optimization & conversion rate improvement
- Data analytics & attribution modeling
- Growth experimentation frameworks
- Martech tools and campaign automation
- Stakeholder management & leadership
Create your free OnJob profile to apply — we'll take you to Paytm's application after sign-up. · Posted 8 May 2026.
Performance Marketing Manager at Paytm — questions answered
What does the Performance Marketing Manager role at Paytm pay?
Paytm does not publish a salary on this Performance Marketing Manager listing, so OnJob shows no figure for it rather than an estimate. For what this role pays across the market, the OnJob salary guides aggregate the live listings that do disclose pay.
Where is the Performance Marketing Manager role at Paytm based?
Paytm lists this Performance Marketing Manager role in Mumbai, Maharashtra, advertised as full time work at that location. Larger employers sometimes cover several sites under one city name, so confirm the exact office with Paytm before you apply.
Is the Performance Marketing Manager role at Paytm still open?
The Performance Marketing Manager posting at Paytm was open at OnJob's last check of the employer's careers page, having been published on 8 May 2026. OnJob re-checks source listings on each build and marks a role closed once it disappears, but listings can close without notice, so the employer's own page is the final word.
How do you apply for the Performance Marketing Manager role at Paytm?
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