Senior Marketing Manager

About the Role

Drug Hunter is a B2B scientific intelligence platform for biotech/pharma R&D scientists that empowers them to discover the medicines of the future. We serve most of the top global biotech & pharma companies including Dow 30 and S&P500 companies. We're a mission-driven, product-focused company backed by top-tier investors and trusted by the world's leading R&D organizations.

We are looking for a life science Senior Marketing Manager to turn Drug Hunter's positioning into programs that move the business — account-based and lifecycle campaigns, product launches, sales enablement, and the customer proof behind our claims. Reporting to the Director of Marketing, you'll work closely with our Science, Sales, and Head of Marketing to deliver and apply our messaging, and translate customer and market learnings into messaging that you put in market.

This is a hands-on, individual contributor role for an experienced marketer who likes to develop new strategic initiatives and execute across a broad surface area.

Key Responsibilities

Account-based & lifecycle programs

• Develop and deploy ABM campaigns with tailored messaging, content, and CTAs
• Deliver our positioning within lifecycle programs with appropriate messaging for the intended audience at their stage in the customer journey
• Partner with Sales to maintain our segmented target account list, and design the approach for each segment type
• Ensure tracking mechanism is established for each program to monitor progress, measure success, and build a playbook for future ABM & lifecycle programs

Product launch

• Develop and drive our go-to-market for new platform capabilities: audience, narrative, launch assets, and sales readiness
• Orchestrate product marketing initiatives and provide direction to all cross-functional teams involved
• Partner with Marketing leadership, Science, and Sales to land the positioning and narrative for each launch
• Establish post-launch activities to drive adoption ensuring optimized ongoing communication with current customer base
• Create reports in HubSpot to track launch success and areas for improvement on future launches

Sales enablement

• Leverage voice of customer and voice of sales to iteratively revise sales collateral including pitch decks, one-pagers, feature decks, demo & site visit collateral, and any leave-behind content needed
• Develop customer proof with the Sales and Science teams including case studies, customer stories, use cases, and user tips to provoke intrigue in the product

Messaging

• Take voice of customer, market learnings, voice of sales, and Science team insights to create new marketing messaging to put in market and test
• Design and execute product marketing experiments for message, CTA, format, and audience variables and define what each one is meant to prove
• Establish parameters to track, measure, and report on tests, running a steady cadence of experiments in market to create a new baseline messaging strategy for the following year

Requirements

Qualifications

• College degree required (B.S. or M.S. in science a plus)
• 5–8 years in marketing (product, content, and/or growth marketing). Prior experience marketing to a pharma/biotech audience at a Life Science B2B company required. SaaS experience a plus.
• Exceptional writing and attention to detail. You can communicate to a technical audience and you understand why credibility is crucial in scientific marketing
• Demonstrated case study or customer story portfolio
• Experience building sales enablement assets for a considered, multi-stakeholder enterprise sale
• Comfort working directly with scientists and technical subject matter experts
• Account-based marketing experience preferred; HubSpot familiarity is a plus
• Travel up to 20%

Benefits

Drug Hunter provides industry-leading benefits, including the following:

• Competitive salary, variable compensation, and equity
• Broad range of medical, dental, vision, and life insurance plans for employees and their dependents, including generous coverage for a platinum PPO healthcare plan
• Short-term disability and long-term disability insurance
• Cancer and critical illness coverage
• Up to 14 weeks paid parental leave (after 1 yr tenure) and childcare FSA plan
• 401(k) + employer match (3-5%)
• Home office set up stipend for fully remote employees
• Learning and development support
• Generous and flexible vacation and leave policies

Originally posted on Himalayas