Product & Customer Lifecycle Marketing Specialist
Nubank
Product & Customer Lifecycle Marketing Specialist at Nubank is a full time role based in Remote · São Paulo, São Paulo, Brazil (remote). It was published on 29 July 2026 and was open at last check.
| Role | Product & Customer Lifecycle Marketing Specialist |
|---|---|
| Company | Nubank |
| Location | Remote · São Paulo, São Paulo, Brazil (remote) |
| Employment type | Full Time |
| Published | 29 July 2026 |
| Status | Open at last check |
About Nu
Nu is the leading digital bank in Latin America, serving 135 million customers across Brazil, Mexico, and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services.
Guided by its mission to fight complexity and empower people, Nu caters to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns.
Nu’s impact has been recognized in multiple awards, including Time 100 Most Influential Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks.
Visit our Institutional Page
Product & Customer Lifecycle Marketing Specialist
About Us
Nu is one of the largest digital financial platforms in the world, with more than 127 million customers across Brazil, Mexico, and Colombia. Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America and this is still just the beginning of the purple future we're building.
Listed on the New York Stock Exchange (NYSE: NU), we combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human.
Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Bank. Visit our institutional page https://international.nubank.com.br/careers/
About the role
Within the Product & Customer Lifecycle Marketing team, this person will be responsible for helping the team build lifecycle management strategies centered around the customer journey in the Mass Market segment, considering segmentation and contextual behavior.
You'll be responsible for:
- Connecting analytical insights (such as critical stages of the customer journey that define their engagement and relationship with Nu) with practical customer journey management strategies. As Nubank grows, the challenge of delivering personalized journeys and building long-term relationships with customers becomes increasingly complex;
- Combining product funnel analysis with a deep understanding of customer segments to drive engagement at critical lifecycle stages (e.g., onboarding at Nubank, moments of delight or friction, churn prevention);
- End-to-end performance management: strategic alignment, understanding of business objectives, planning and implementation of communication flows, copywriting using proprietary AI tools, and results monitoring and reporting to relevant stakeholders;
- In this role, you will work closely with (1) the Analytics team to define test parameters, monitor performance, and identify business opportunities, and (2) Product Owners to determine where product journeys best fit each stage of the customer lifecycle.
We are looking for someone with:
- Experience in consumer-facing roles at app service or financial companies;
- Experience managing multiple stakeholders and influencing product teams;
- Executive, structured, and concise communication skills;
- Analytical mindset and problem-solving skills;
- Experience analyzing success and engagement metrics;
- Experience with multi-channel journeys and touchpoints, aligned with brand voice and positioning;
- Process improvement and project management skills;
- Advanced English.
Location for this opportunity
São Paulo, Brazil
Our Benefits
- Chance of earning equity at Nubank
- Food/ Meal Card (Vale-Refeição and/or Vale Alimentação)
- Public Transportation Commuting Benefit (Vale-Transporte)
- NuCare – Psychological, Financial and Legal Assistance Program
- Life Insurance
- Medical Plan
- Dental Plan
- NuLanguage – Language Course Program
- Nucleo - Our learning platform of courses
- Extended Parental Leave
- Daycare Allowance
- Parental Consultancy
- Work-from-home Allowance
- Gym Partnerships
- 30 days of paid vacation
- Relocation Assistance Package, if applicable
Work Model for this Role
- Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration. For more details, visit https://building.nubank.com/nu-hybrid-work-model/
Explore how we build technology at Nubank:
🎥 youtube.com/@building.nubank ↗
🎧 Listen to our stories on Spotify ↗
Our recruitment process may involve the use of artificial intelligence–enabled tools, such as automated interview transcription and analysis, to support the evaluation process. Artificial intelligence is not used to make final hiring decisions; all decisions are made by human reviewers.
Create your free OnJob profile to apply — we'll take you to Nubank's application after sign-up. · Posted 29 Jul 2026.
Product & Customer Lifecycle Marketing Specialist at Nubank — questions answered
What does the Product & Customer Lifecycle Marketing Specialist role at Nubank pay?
Nubank does not publish a salary on this Product & Customer Lifecycle Marketing Specialist listing, so OnJob shows no figure for it rather than an estimate. For what this role pays across the market, the OnJob salary guides aggregate the live listings that do disclose pay.
Is the Product & Customer Lifecycle Marketing Specialist role at Nubank remote?
Yes — Nubank advertises this Product & Customer Lifecycle Marketing Specialist role as remote, tied to Remote · São Paulo, São Paulo, Brazil, and it is listed as full time work. Remote terms come from the employer's own posting, so confirm the expected working hours, timezone and any on-site days with Nubank before you apply.
Is the Product & Customer Lifecycle Marketing Specialist role at Nubank still open?
The Product & Customer Lifecycle Marketing Specialist posting at Nubank was open at OnJob's last check of the employer's careers page, having been published on 29 July 2026. OnJob re-checks source listings on each build and marks a role closed once it disappears, but listings can close without notice, so the employer's own page is the final word.
How do you apply for the Product & Customer Lifecycle Marketing Specialist role at Nubank?
Apply to the Product & Customer Lifecycle Marketing Specialist at Nubank role through OnJob with a free profile: OnJob scores your fit against the listing, shows the skills lowering that score, and submits an ATS-ready profile to Nubank's own application page. Creating a profile is free and needs no card.
Related Marketing jobs
Hand-picked roles that match this listing on skills, category and location — each scored to your profile inside OnJob.
Explore more on OnJob
Hiring for a role like this?
Post a job on OnJob and reach AI-matched candidates.