Product Manager - Subscriptions Lifecycle

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

About the Team

Subscriptions make up a huge portion of Canva’s revenue and are critical to unlocking premium value for millions of users around the world.

The Subscriptions team owns key parts of the monetisation platform that enables our teams to launch, experiment and grow Canva's subscriber base. We also make sure that every subscriber gets a simple, transparent experience from the moment they sign up to how they manage their plan.

The platform manages various aspects of the subscription lifecycle: the products and plans we offer, how we price and discount, how we communicate with users and how we manage access to premium features across Canva.

Within this, the Lifecycle team’s mission is to build and scale a world-class subscription lifecycle platform - so that everyone anywhere can access Canva Premium products.

About the Role

We're looking for a Product Manager to own the full subscription lifecycle - one of the most commercially critical areas at Canva. That means making pricing and plan changes seamless, reducing involuntary churn, and building the kind of self-serve lifecycle infrastructure that scales across a global product used by millions.

You'll build and maintain a prioritised lifecycle roadmap that balances near-term retention wins with longer-term platform investment, while expanding what Canva can offer existing subscribers through new product offerings and cross-surface lifecycle experiences.

Working closely with Growth, Data, Monetisation, and International teams, you'll establish the self-serve capabilities that let teams across Canva run lifecycle campaigns independently  making the Subscriptions platform a scalable foundation for Canva's revenue growth.

We're looking for a senior product manager who's energised by the intersection of platform thinking and user impact someone who can zoom into the detail of churn funnels and zoom out to shape a retention strategy. You should be comfortable owning a complex domain, confident influencing across teams you don't directly manage, and motivated by building things that work at scale. The right candidate will bring strong product judgment, a bias for execution, and a genuine care for the subscriber experience whether that's a renewal email or a backend migration tool.

You're probably a match if

• You have 6–8 years of product management experience, ideally in subscriptions, retention, lifecycle, or platform teams.
• You've worked on subscription lifecycle optimisation, or revenue retention problems before  and can talk about what worked and what didn't.
• You've built or contributed to platform products and you understand the trade-offs between flexibility and standardisation, and know what it takes to build for internal adoption.
• You're fluent in metrics, experimentation, and insight generation  not just reporting results, but interpreting what they mean and turning them into action.
• You're proactive in problem-framing and roadmap building, and comfortable making trade-offs and sequencing bets across competing priorities.
• You lead by influence and earn trust through clarity, follow-through, and product sense  especially when working with teams outside your direct scope.
• You care about great UX  but also how to make it scale across markets and millions of subscribers.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

• Equity packages - we want our success to be yours too
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.