Senior Enterprise Marketing Manager, Base
Coinbase
Senior Enterprise Marketing Manager, Base at Coinbase is a full time role based in Remote · USA, USA (remote). The listing states pay of $171k–$201k. It was published on 24 July 2026 and was open at last check.
| Role | Senior Enterprise Marketing Manager, Base |
|---|---|
| Company | Coinbase |
| Location | Remote · USA, USA (remote) |
| Employment type | Full Time |
| Pay (as listed) | $171k–$201k |
| Published | 24 July 2026 |
| Status | Open at last check |
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
We're hiring a Senior Product Marketing Manager to own enterprise and B2B product marketing for Base, focused on financial markets. The Base Marketing team drives adoption of Base as the default chain for enterprises building onchain. You'll set the go-to-market strategy for institutional use cases, build the proof engine that turns enterprise wins into pipeline, and lead the launches that position Base as the infrastructure layer for onchain trading, lending, and tokenization.
What you'll do:
- Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases (trading, lending, tokenization).
- Build a repeatable enterprise proof engine: written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles.
- Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers.
- Drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap.
- Define and report the metrics that matter - pipeline influence, partner amplification, launch performance, and adoption - then optimize against them.
- Shape the working model for Base's enterprise marketing function and mentor junior PMMs as the team scales.
Required Skills and Experience:
- 6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets.
- Track record of owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results.
- Fluency with how onchain trading, lending, and tokenization work, and demonstrated ability to partner with Product and Engineering on roadmap decisions.
- Proven cross-functional leadership in 0-to-1 environments, with examples of stretching from strategy through hands-on execution.
- Experience marketing to financial institutions in regulated environments (e.g., MiCA, AML/CFT) or building/scaling a sales-enablement engine for a BD-led motion.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
Annual base salary range (excluding equity and bonus):
$170,765 — $200,900 USD
Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.
Create your free OnJob profile to apply — we'll take you to Coinbase's application after sign-up. · Posted 24 Jul 2026.
Senior Enterprise Marketing Manager, Base at Coinbase — questions answered
What does the Senior Enterprise Marketing Manager, Base role at Coinbase pay?
The Senior Enterprise Marketing Manager, Base at Coinbase listing states pay of $171k–$201k for the Remote · USA, USA (remote) position. That figure is taken directly from the employer's own posting as published, not estimated or averaged from other roles.
Is the Senior Enterprise Marketing Manager, Base role at Coinbase remote?
Yes — Coinbase advertises this Senior Enterprise Marketing Manager, Base role as remote, tied to Remote · USA, USA, and it is listed as full time work. Remote terms come from the employer's own posting, so confirm the expected working hours, timezone and any on-site days with Coinbase before you apply.
Is the Senior Enterprise Marketing Manager, Base role at Coinbase still open?
The Senior Enterprise Marketing Manager, Base posting at Coinbase was open at OnJob's last check of the employer's careers page, having been published on 24 July 2026. OnJob re-checks source listings on each build and marks a role closed once it disappears, but listings can close without notice, so the employer's own page is the final word.
How do you apply for the Senior Enterprise Marketing Manager, Base role at Coinbase?
Apply to the Senior Enterprise Marketing Manager, Base at Coinbase role through OnJob with a free profile: OnJob scores your fit against the listing, shows the skills lowering that score, and submits an ATS-ready profile to Coinbase's own application page. Creating a profile is free and needs no card.
Related Marketing jobs
Hand-picked roles that match this listing on skills, category and location — each scored to your profile inside OnJob.
Explore more on OnJob
Hiring for a role like this?
Post a job on OnJob and reach AI-matched candidates.