What does a Digital Marketing Manager do?
A digital marketing manager plans and runs a brand's online marketing across channels to drive traffic, leads and sales. In India they typically own SEO, paid ads, social, email and content strategy, set and track KPIs, manage budgets and teams, and optimise campaigns by data — connecting marketing spend to measurable business growth across the whole digital funnel.
A digital marketing manager usually has around 3–10 yrs of experience and earns typically ₹6L–₹25L/yr in India. The day-to-day blends SEO, Google Ads, Meta Ads and more — this page gives you a ready-to-use digital marketing manager job description template you can copy, plus the exact skills and salary employers expect.
Digital Marketing Manager job description template
Copy the 8 responsibilities, 5 requirements and 9 skills below into your job post, then edit the parts that are specific to your company — pay band, location and reporting line.
Select the text above to copy it manually if the button is unavailable.
What are a Digital Marketing Manager's key responsibilities?
A digital marketing manager is typically responsible for the 8 duties below, which cover the day-to-day work most employers expect the role to own outright. Paste them into your job post as they are, or cut the ones another team already handles — a responsibility list that claims work the hire will not actually do is the fastest way to lose a candidate at offer stage:
- Plan and execute multi-channel digital marketing strategy and campaigns
- Manage SEO, paid search/social, email and content marketing programs
- Set, track and report on KPIs like CAC, ROAS, traffic and conversions
- Allocate and optimise marketing budget across channels
- Analyse campaign data and run experiments to improve performance
- Lead and coordinate a team of specialists, freelancers or agencies
- Own the marketing funnel from awareness to conversion and retention
- Align marketing goals with sales and overall business objectives
What qualifications does a Digital Marketing Manager need?
Employers hiring a digital marketing manager in India usually ask for the 5 qualifications below, typically alongside 3–10 yrs of experience. Keep only the ones you will genuinely screen on: every extra must-have narrows the pool, and in the Indian market a long mandatory list filters out strong candidates whose background simply reads differently on paper:
- Proven experience running performance and brand marketing campaigns
- Strong knowledge of SEO, Google Ads, Meta Ads and analytics
- Data-driven mindset with comfort interpreting metrics and ROI
- Budget-management and team-leadership skills
- Bachelor's degree in marketing or a related field
What skills should a Digital Marketing Manager have?
These are the 9 skills employers name most often on live digital marketing manager listings in India. Treat the first few as the ones worth screening for directly and the rest as signals a candidate can pick up on the job — asking for all of them at once is what turns a reasonable role into an unfillable one:
Listing the three or four skills you genuinely screen on — rather than all 9 — is what keeps a digital marketing manager posting from filtering out candidates who could do the job.
What does a Digital Marketing Manager earn in India?
Typical salary (India)
typically ₹6L–₹25L/yr
Experience range
3–10 yrs
These are typical ranges and vary by city, company and skills. For live, role-specific pay data, see the OnJob salary guide.
Digital Marketing Manager job description — FAQs
What does a digital marketing manager do?
A digital marketing manager plans and runs a brand's online marketing across SEO, paid ads, social, email and content to drive traffic, leads and sales. They set KPIs, manage budgets and teams, and optimise campaigns based on data to grow the business.
What skills does a digital marketing manager need?
Core skills include SEO, paid advertising (Google and Meta Ads), analytics, email and content marketing, plus budget management, data interpretation and team leadership. Connecting spend to measurable ROI is the most valued ability.
What is the difference between digital marketing and performance marketing?
Digital marketing covers all online channels including brand-building, while performance marketing focuses specifically on measurable, paid campaigns optimised for conversions and ROI. Performance marketing is a results-driven subset of digital marketing.
How much does a digital marketing manager earn in India?
Junior digital marketing managers typically earn ₹6L–₹10L per year, mid-level ₹12L–₹18L, and senior or head-of-marketing roles ₹20L+. Movement up the band tracks budget size and proven ROI: managers who own SEO, Google Ads and Meta Ads spend, report CAC and ROAS credibly, and lead specialists or agencies command the higher offers.