Role overview
A sales executive sells a company's products or services by finding prospects, pitching, handling objections and closing deals. In India they typically generate and qualify leads, meet or call customers, demonstrate value, negotiate, and hit monthly targets — owning the front line of revenue and building relationships that turn interest into paying customers and repeat business.
A sales executive usually has around 0–6 yrs of experience and earns typically ₹2.5L–₹10L/yr + incentives in India. The day-to-day blends Lead generation, Cold calling, Negotiation and more — this page gives you a ready-to-use sales executive job description template you can copy, plus the exact skills and salary employers expect.
Key responsibilities
A sales executive is typically responsible for:
- Generate, qualify and follow up on leads to build a sales pipeline
- Pitch products or services and demonstrate their value to prospects
- Handle objections, negotiate terms and close deals
- Meet or exceed monthly and quarterly sales targets
- Maintain accurate records of activity and deals in a CRM
- Build and nurture long-term customer relationships
- Gather market and competitor feedback for the team
- Coordinate with marketing and support to convert and retain customers
Requirements & qualifications
To succeed as a sales executive, candidates usually need:
- Strong communication, persuasion and negotiation skills
- A results-driven, target-oriented mindset and resilience
- Ability to build rapport and understand customer needs
- Familiarity with CRM tools and a structured sales process
- Bachelor's degree preferred; sales experience is a strong plus
Sales Executive skills
The most in-demand sales executive skills on listings today:
Not sure which of these you're missing? A free OnJob profile runs your CV against every live sales executive job and shows the exact skill gaps standing between you and a 100% match.
Typical salary & experience
Typical salary (India)
typically ₹2.5L–₹10L/yr + incentives
Experience range
0–6 yrs
These are typical ranges and vary by city, company and skills. For live, role-specific pay data, see the OnJob salary guide.
Sales Executive job description — FAQs
What does a sales executive do?
A sales executive sells a company's products or services by finding and qualifying leads, pitching, handling objections and closing deals. They own the front line of revenue, meet sales targets, and build customer relationships that lead to repeat business.
What skills make a good sales executive?
Strong communication and persuasion, active listening, negotiation, resilience and a target-driven mindset are essential. Familiarity with a CRM and a structured sales process helps convert more leads consistently.
Do sales executive jobs include incentives?
Yes — most sales roles in India combine a fixed salary with performance incentives or commission tied to targets, so high performers can earn significantly more than their base pay.
How much does a sales executive earn in India?
Freshers typically earn ₹2.5L–₹4.5L per year plus incentives, mid-level sales executives ₹5L–₹8L, and senior executives ₹9L+ before commission. Check our salary guide for current ranges.