Performance Marketer
FamPay
Performance Marketer at FamPay is a full time role based in Bengaluru. It was published on 7 April 2026 and was open at last check.
| Role | Performance Marketer |
|---|---|
| Company | FamPay |
| Location | Bengaluru |
| Employment type | Full Time |
| Published | 7 April 2026 |
| Status | Open at last check |
About Fam (previously FamPay)
Fam is India's first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ youngest users in India to kickstart their financial journey super early in their life.Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors.
Role Overview
We’re looking for a Performance Marketer to build and scale Fam’s paid acquisition engine.
This is a 1→10 role — you’ll own end-to-end growth across Google and Meta, drive high-quality user acquisition at scale, and turn performance marketing into a predictable, efficient growth lever.
This role sits at the intersection of growth, product, and analytics — requiring sharp execution, strong attribution thinking, and a deep understanding of user funnels.
Must-haves
- 3–5 yrs in performance marketing
- Strong experience in B2C/ product based companies
- Hands-on: Google Ads + Meta Ads
- Strong MMP experience
- Solid understanding of attribution, funnel metrics, incrementality
- Proven ability to scale installs with controlled CAC
- Strong analytical + experimentation skills
- High ownership; executes fast
- Has AI native mindset
Good to haves
- Gen Z audience understanding
- Experience operating at scale — large budgets, high velocity experiments, consistent growth
- Basic creative strategy understanding
Roles and Responsibilities
1. Paid Acquisition (Own)
- Own and scale Google + Meta for user acquisition
- Manage large budgets with focus on CAC and quality installs
- Continuously optimize campaigns
2. Attribution & Measurement (Own)
- Own MMP setup, tracking, and attribution accuracy
- Track performance across channels and resolve overlaps
- Build and monitor core metrics: CAC, CPI, activation rate, LTV
3. Funnel Optimization (Own)
- Improve install → KYC → activation → transaction funnel
- Identify drop-offs and work with product to fix them
- Optimize for downstream metrics, not just installs
4. Experimentation (Own)
- Run high-velocity A/B tests across audiences, creatives, and bidding
- Test new channels and scale what works
- Drive a strong experimentation culture with clear learnings
5. Creative Iteration (Drive)
- Work with design/content to build high-performing ad creatives
- Identify winning hooks for Gen Z (formats, messaging, trends)
- Rapidly iterate based on performance data
6. Growth & Efficiency (Own)
- Balance scale vs efficiency (CAC, LTV, payback)
- Improve channel ROI and reduce dependency on any single platform
- Identify new scalable acquisition opportunities
Why Join Us
- Opportunity to build a category-defining brand for the next generation in India
- Work directly with founders and leadership
- Own a high-impact growth lever from day one
- Fast-paced, high-ownership culture
Create your free OnJob profile to apply — we'll take you to FamPay's application after sign-up. · Posted 7 Apr 2026.
Performance Marketer at FamPay — questions answered
What does the Performance Marketer role at FamPay pay?
FamPay does not publish a salary on this Performance Marketer listing, so OnJob shows no figure for it rather than an estimate. For what this role pays across the market, the OnJob salary guides aggregate the live listings that do disclose pay.
Where is the Performance Marketer role at FamPay based?
FamPay lists this Performance Marketer role in Bengaluru, advertised as full time work at that location. Larger employers sometimes cover several sites under one city name, so confirm the exact office with FamPay before you apply.
Is the Performance Marketer role at FamPay still open?
The Performance Marketer posting at FamPay was open at OnJob's last check of the employer's careers page, having been published on 7 April 2026. OnJob re-checks source listings on each build and marks a role closed once it disappears, but listings can close without notice, so the employer's own page is the final word.
How do you apply for the Performance Marketer role at FamPay?
Apply to the Performance Marketer at FamPay role through OnJob with a free profile: OnJob scores your fit against the listing, shows the skills lowering that score, and submits an ATS-ready profile to FamPay's own application page. Creating a profile is free and needs no card.
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