Senior Brand Manager B2B Marketing
Apna
Senior Brand Manager B2B Marketing at Apna is a full time role based in Bengaluru, Karnataka, India. It was published on 20 January 2026 and was open at last check.
| Role | Senior Brand Manager B2B Marketing |
|---|---|
| Company | Apna |
| Location | Bengaluru, Karnataka, India |
| Employment type | Full Time |
| Published | 20 January 2026 |
| Status | Open at last check |
Job Title: Senior Brand Manager B2B Marketing
Location: Bengaluru, India
Experience: 5–7 years
Department: Brand and Marketing
About apna.co
Founded in 2019, apna.co is India’s leading jobs and professional networking platform, focused on enabling livelihoods for 100 crore Indians. With 59+ million users across 900+ cities and over 700,000 employers, apna.co connects businesses with the right talent across 200+ job categories.
As apna scales its employer ecosystem, building a strong, trusted, and differentiated B2B brand is central to our growth.
Job Summary
As the Senior Brand Manager B2B Marketing, you will own and shape apna’s employer-facing brand strategy. You will lead the development of a compelling B2B narrative that resonates with SMBs, enterprises, HR leaders, recruiters, and business owners across India.
This role requires strategic thinking, strong storytelling, and execution excellence across campaigns, content, partnerships, and employer brand touchpoints. You will work closely with leadership, product marketing, sales, PR, and growth teams to drive awareness, consideration, and trust for apna as the hiring partner of choice.
Key Responsibilities
B2B Brand Strategy
Define and evolve apna’s employer brand positioning, messaging, and value proposition across SMB, mid-market, and enterprise segments
Build a clear, differentiated B2B brand narrative aligned with apna’s business goals and growth priorities
Integrated Campaign Leadership
Conceptualize and lead high-impact B2B brand campaigns across digital, content, social, PR, events, and offline channels
Own end-to-end campaign execution from insight and creative brief to launch, optimization, and post-campaign analysis
Creative and Content Excellence
Partner with internal creative teams and external agencies to deliver sharp, insight-led, and culturally relevant B2B creatives
Oversee employer-focused content such as case studies, thought leadership, reports, brand films, and sales enablement assets
Employer Marketing and Partnerships
Build and scale strategic partnerships with industry bodies, communities, media platforms, and influencers relevant to HRs and business owners
Support employer-focused initiatives such as podcasts, webinars, roundtables, and industry events to strengthen brand credibility
Research and Brand Health
Lead brand health tracking, employer NPS, and market research to understand perception, usage drivers, and gaps
Translate insights into actionable brand and communication strategies
Cross-functional Collaboration
Work closely with product marketing, sales, PR, growth, and analytics teams to ensure a consistent brand experience across all employer touchpoints
Support go-to-market strategies for new employer products and offerings
Measurement and Impact
Define and track B2B brand KPIs including awareness, consideration, trust, and preference
Use data and insights to continuously refine messaging, channels, and investments
Requirements
Experience
5–7 years of experience in brand marketing or B2B marketing, preferably in tech, SaaS, marketplaces, or high-growth startups
Prior experience working on employer, SMB, or enterprise-focused brands is a strong plus
Education
Bachelor’s degree in Marketing, Business, Communications, or a related field
MBA preferred
Strategic and Creative Strength
Strong brand storytelling skills with the ability to simplify complex offerings into compelling narratives
Proven experience leading integrated campaigns and creative processes
Analytical and Insight-driven
Comfortable working with brand metrics, research, and performance data to guide decisions
Execution and Leadership
Excellent project management skills with the ability to manage multiple stakeholders and initiatives simultaneously
Communication
Exceptional written and verbal communication skills with an understanding of India’s diverse business and cultural landscape
What We Offer
High-impact role: Shape the employer brand of one of India’s fastest-growing platforms
Ownership and visibility: Work closely with senior leadership on strategic brand initiatives
Learning and growth: Exposure to large-scale B2B marketing, research, and category-building
Collaborative culture: A fast-paced, high-ownership environment with strong cross-functional collaboration
At apna.co, you will not just market a product. You will help build trust with millions of businesses powering India’s workforce.
Create your free OnJob profile to apply — we'll take you to Apna's application after sign-up. · Posted 20 Jan 2026.
Senior Brand Manager B2B Marketing at Apna — questions answered
What does the Senior Brand Manager B2B Marketing role at Apna pay?
Apna does not publish a salary on this Senior Brand Manager B2B Marketing listing, so OnJob shows no figure for it rather than an estimate. For what this role pays across the market, the OnJob salary guides aggregate the live listings that do disclose pay.
Where is the Senior Brand Manager B2B Marketing role at Apna based?
Apna lists this Senior Brand Manager B2B Marketing role in Bengaluru, Karnataka, India, advertised as full time work at that location. Larger employers sometimes cover several sites under one city name, so confirm the exact office with Apna before you apply.
Is the Senior Brand Manager B2B Marketing role at Apna still open?
The Senior Brand Manager B2B Marketing posting at Apna was open at OnJob's last check of the employer's careers page, having been published on 20 January 2026. OnJob re-checks source listings on each build and marks a role closed once it disappears, but listings can close without notice, so the employer's own page is the final word.
How do you apply for the Senior Brand Manager B2B Marketing role at Apna?
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