Working Student Performance Marketing​ (m|w|d)

Every click tells a story. If you enjoy working with data, are curious about digital marketing, and want to learn how Google Ads campaigns are managed across multiple European markets, this role gives you hands-on experience from day one.

As a Working Student Performance Marketing, you'll become part of our International Paid Search team. You'll work alongside experienced Performance Marketing Managers, contribute to daily campaign operations, and continuously build your expertise in Paid Search.

About your new role

You'll be a fully integrated member of the team, participate in regular team meetings, and gradually take ownership of recurring operational tasks while learning how international Paid Search campaigns are managed at scale.

Your responsibilities

• Support the creation, maintenance, and optimization of Google Ads campaigns.
• Monitor campaign performance, perform regular quality checks, and identify anomalies or issues that require attention.
• Prepare recurring performance reports and dashboards, support keyword research, search term analysis, and negative keyword management.
• Contribute to process documentation, campaign testing, and automation initiatives while collaborating closely with the International Paid Search team.
• When campaign improvements go live, you can directly see how your work contributes to more efficient account management and stronger campaign quality.

Skills & Requirements

Must-have

• You are currently pursuing a degree in Marketing, Business, Economics, or a related field.
• You have a strong interest in Performance Marketing, enjoy working with data, and are confident using Excel or Google Sheets.
• You are fluent in English and bring intrinsic motivation and a proactive mindset.

Nice-to-have

• First experience with Google Ads, Google Analytics, SQL, Looker Studio, Tableau, AI tools, or e-commerce is a plus.
• Additional European language skills (e.g. German, Dutch, French, Italian, or Spanish) are an advantage.

At idealo you can expect

• You want to further your education? We take your personal development goals seriously and, in addition to our idealo Learning Hub, eLearning offerings (e.g., Udemy), coaching & mediation, we also offer you the opportunity to benefit individually from additional learning and development budget.
• And what about the office? Our office in the heart of Berlin offers free organic breakfast, excellent free lunch (vegan and vegetarian), as well as free coffee, lemonades and after-work beer, in addition to the "standard foosball". It also has a fabulous rooftop terrace with view of the whole of berlin where you can network with colleagues from our group of companies.
• In need of additional support in any areas of your life? We offer free counseling and support in all areas of life (professional, private, family, health, etc.) in cooperation with the pme-Familienservice .
• Want to keep yourself fit? We offer many different fitness and sports options, such as an Urban Sports or Gympass membership, to suit your personal needs.
• And what else is there? Of course, success must be celebrated! In addition to team events, you can also expect big company events and other moments of organized connection with others in the company and your team throughout the year!

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