Senior Manager, GTM Change Activation

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About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience

The Go To Market (GTM) Planning and Activation Team is looking for a Senior Manager of GTM Change Activation. This is not a standard change management role; it is a highly specialized strategy and delivery position focused on driving massive behavioral, policy, and process transformations across the enterprise.

We need a visionary problem-solver and strategic operator who understands how to navigate complex organizational dynamics. This role will architect and execute strategic plans that ensure our GTM teams are fully prepared, aligned, and activated at the moment of launch. Sitting at the intersection of sales strategy, program delivery, and enterprise transformation, you will act as a primary driver for how we execute high-stakes shifts in our GTM motions.

What You'll Actually Be Doing

• Lead Strategic GTM Activation: Design and own the end-to-end delivery of complex, high-visibility GTM transformations. Translate ambiguous business objectives into clear, actionable activation strategies that drive immediate impact.
• Drive Behavioral & Policy Transformation: Move beyond standard IT or system changes to lead large scale shifts in organizational behavior, sales processes, and policy execution. Ensure teams are culturally and operationally ready for strategic pivots.
• Problem Solve with Agility: Act as an internal strategy consultant. Identify core business challenges, formulate a strong point of view, and creatively design holistic solutions that challenge the status quo.
• Architect Change & Delivery Playbooks: Build comprehensive strategic plans that merge program management rigor with advanced change management methodologies. Ensure stakeholders are not just informed, but fully equipped and activated at launch.
• Influence & Partner Cross-Functionally: Build deep relationships with sales leaders, GTM strategy teams, and enablement partners. Navigate complex stakeholder ecosystems to drive alignment, mitigate execution risks, and build momentum without relying on direct authority.
• Measure Business Value: Define and track robust success metrics focused on adoption, behavioral shifts, and GTM performance, ensuring sustainable outcomes long after the initial launch.

You're Our Person If...

• 9+ years of professional experience in corporate transformation, strategy and delivery, or complex organizational change management.
• GTM & Sales Strategy Acumen: Proven experience working closely with Go-To-Market functions, sales strategy, or revenue operations, with a deep understanding of how sales organizations operate and adapt.
• Transformation Expertise: A strong track record of driving large scale, non-standard changes (e.g., policy, behavioral, operating model shifts).
• Strategic Problem Solving: Demonstrated ability to tackle ambiguity, synthesize complex inputs into a clear perspective, and pivot quickly when required.
• Executive Communication: Exceptional written and verbal communication skills, with the ability to influence senior leadership and present complex strategies simply and effectively.
• Degree or equivalent relevant experience required. Experience will be evaluated based on the Core Competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)

Even Better If...

• Strategy Consulting Background: Previous experience at a management consulting firm, specifically focusing on enterprise transformation or GTM strategy.
• A Creative Builder Mentality: You aren't afraid to try new approaches, build frameworks from scratch, and deliver solutions that are highly customized to the business problem.
• Advanced Change/Program Credentials: Relevant certifications in Change Management (e.g., CCMP, PROSCI), Program Management (e.g., PMP), or an MBA.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form .

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