Retail Marketing & Experience Lead
Continental
Retail Marketing & Experience Lead at Continental is a full time role based in Petaling Jaya, Selangor, Petaling Jaya, Selangor, Malaysia. It was published on 25 February 2026 and was open at last check.
| Role | Retail Marketing & Experience Lead |
|---|---|
| Company | Continental |
| Location | Petaling Jaya, Selangor, Petaling Jaya, Selangor, Malaysia |
| Employment type | Full Time |
| Published | 25 February 2026 |
| Status | Open at last check |
Continental is a leading tire manufacturer and industry specialist. Founded in 1871, the company generated sales of €39.7 billion in 2024 and currently employs around 95,000 people in 54 countries and markets.
Tire solutions from the Tires group sector make mobility safer, smarter, and more sustainable. Its premium portfolio encompasses car, truck, bus, two-wheel, and specialty tires as well as smart solutions and services for fleets and tire retailers. Continental has been delivering top performance for more than 150 years and is one of the world’s largest tire manufacturers. In fiscal 2024, the Tires group sector generated sales of 13.9 billion euros. Continental's tire division employs more than 57,000 people worldwide and has 20 production and 16 development sites.
Key Target of the job :
Drive an integrated retail, trade, and training strategy to deliver a seamless customer and partner experience.
Elevate brand presence and frontline engagement through unified execution and measurable impact.
Strategic Integration of Functions
- Consolidate Retail development, Engagement & Promotion, and Training & Consultation into one unified framework.
- Ensure all activities are aligned to deliver a consistent brand message and customer experience across channels.
Retail Marketing & Experience Design
- Strategize and plan retail marketing that enhance in‑store visibility, shopper engagement, and brand storytelling.
- Sustainable retail development in both quantity & quality perspective.
- Develop experiential initiatives (events, activations, digital touchpoints) that strengthen emotional connection with customers.
Promotion Planning & Execution Oversight
- Integrate promotional calendars to ensure consistency across channels.
- Drive innovative promotions that balance short‑term sales uplift with long‑term brand experience.
Training & Consultation Capability Development
- Oversee training programs for frontline staff, ensuring product knowledge, service quality, and brand values are embedded.
- Enlarge the scope to provide proper consultation to customers eventually.
Cross‑Functional Leadership & Performance Management
- Lead collaboration with other MKT functions (Product & Pricing, Digital MKT, Communication) and Sales team to optimize resource allocation and accelerate go‑to‑market execution.
- Monitor KPIs across retail, engagement & promotion and training & consultation functions, ensuring accountability and continuous improvement.
Budget Management
- Marketing PE Comm budget management as a main budget stakeholder (Regular report & alignment within MKT department and controlling, BA MKT)
- University degree in Business / General Management / Marketing.
- Minimum 10 years of experience in business development, marketing, retail involving strategy management functions.
- Experience in project or process which impacts on overall customer experience journey.
- Direct and indirect people leader to instill change and innovation.
- Experience with international company.
- At Continental, we let your ideas shape the future to make a meaningful difference in the world, and to themselves.
- Opportunity to gain global experience and build networks from international mobility across our vast organization.
- Competitive salary, bonuses and pension contributions. Beyond that, you’ll enjoy generous leave, medical care and a highly competitively benefits package.
- We foster our people’s talent so they can master their career journeys and realize their greatest potential.
- Open, inspiring and rewarding corporate culture
- Flexible working conditions that help you enjoy your work-life balance
Ready to drive with Continental? Take the first step and fill in the online application.
Create your free OnJob profile to apply — we'll take you to Continental's application after sign-up. · Posted 25 Feb 2026.
Retail Marketing & Experience Lead at Continental — questions answered
What does the Retail Marketing & Experience Lead role at Continental pay?
Continental does not publish a salary on this Retail Marketing & Experience Lead listing, so OnJob shows no figure for it rather than an estimate. For what this role pays across the market, the OnJob salary guides aggregate the live listings that do disclose pay.
Where is the Retail Marketing & Experience Lead role at Continental based?
Continental lists this Retail Marketing & Experience Lead role in Petaling Jaya, Selangor, Petaling Jaya, Selangor, Malaysia, advertised as full time work at that location. Larger employers sometimes cover several sites under one city name, so confirm the exact office with Continental before you apply.
Is the Retail Marketing & Experience Lead role at Continental still open?
The Retail Marketing & Experience Lead posting at Continental was open at OnJob's last check of the employer's careers page, having been published on 25 February 2026. OnJob re-checks source listings on each build and marks a role closed once it disappears, but listings can close without notice, so the employer's own page is the final word.
How do you apply for the Retail Marketing & Experience Lead role at Continental?
Apply to the Retail Marketing & Experience Lead at Continental role through OnJob with a free profile: OnJob scores your fit against the listing, shows the skills lowering that score, and submits an ATS-ready profile to Continental's own application page. Creating a profile is free and needs no card.
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