Head of Scaled Demand
Miro
Head of Scaled Demand at Miro is a full time role based in Remote. It was published on 5 June 2026 and was open at last check.
| Role | Head of Scaled Demand |
|---|---|
| Company | Miro |
| Location | Remote |
| Employment type | Full Time |
| Published | 5 June 2026 |
| Status | Open at last check |
About the Team
This role sits within Integrated Marketing and partners closely with SMB Sales, Marketing Ops, Lifecycle, and Product Analytics.
We operate a hybrid PLG + sales motion, where a large portion of demand is generated through product and inbound, but monetised through a mix of self-serve and sales-assisted conversion. This role will work directly with the SMB team.
About the Role
Most growth teams optimise for traffic and pipeline. This role is about conversion. Miro has strong inbound, solid product-market fit, and a growing enterprise motion. What’s missing is a system to convert high-intent users who are already in our funnel but aren’t converting today. This role builds that system. You’ll create and operate a scaled demand engine that sits between self-serve and sales. The focus is simple: capture high-intent users at the point of friction and convert them quickly through human-led engagement.
This is a build role. You’ll own the motion end-to-end, stand it up from zero, and prove it works. AI is core to how this gets built. Not as a layer on top, but embedded in targeting, routing, and execution from day one.
What you’ll do
- Build and launch a scaled demand engine focused on conversion, not top-of-funnel
- Stand up inbound chat across high-intent surfaces (pricing, product, upgrade points) and optimise for speed and conversion
- Design and run outbound programs using propensity modelling to engage high-intent accounts not yet converting
- Own the full funnel from first touch to conversion, with clear accountability for pipeline and ARR
- Work directly with SMB reps to drive high-velocity conversion
- Partner with Marketing Ops to build routing, enrichment, and automation workflows with AI embedded throughout
- Define and implement attribution and incrementality frameworks from day one
- Build dashboards that clearly show impact vs existing channels
- Rapidly test, iterate, and improve performance based on real conversion data
What you’ll need
- Proven experience building and operating demand or growth motions from scratch
- Strong execution instinct: you move quickly and get things live without waiting for perfect conditions
- Deep understanding of conversion, funnel mechanics, routing, and attribution
- Experience working directly with sales teams in high-velocity environments
- A practical approach to AI: You integrate AI into workflows that others can use
- You use AI to improve targeting, routing, and decision-making
- You apply judgement and don’t rely on AI outputs blindly
- Strong analytical mindset with the ability to translate data into action quickly
- Comfortable operating across strategy and execution at the same time
- Experience working cross-functionally with Sales, Marketing Ops, and Product
What's in it for you
We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our Global Miro benefits board.
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Create your free OnJob profile to apply — we'll take you to Miro's application after sign-up. · Posted 5 Jun 2026.
Head of Scaled Demand at Miro — questions answered
What does the Head of Scaled Demand role at Miro pay?
Miro does not publish a salary on this Head of Scaled Demand listing, so OnJob shows no figure for it rather than an estimate. For what this role pays across the market, the OnJob salary guides aggregate the live listings that do disclose pay.
Where is the Head of Scaled Demand role at Miro based?
Miro lists this Head of Scaled Demand role in Remote, advertised as full time work at that location. Larger employers sometimes cover several sites under one city name, so confirm the exact office with Miro before you apply.
Is the Head of Scaled Demand role at Miro still open?
The Head of Scaled Demand posting at Miro was open at OnJob's last check of the employer's careers page, having been published on 5 June 2026. OnJob re-checks source listings on each build and marks a role closed once it disappears, but listings can close without notice, so the employer's own page is the final word.
How do you apply for the Head of Scaled Demand role at Miro?
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