Partner Marketing Manager - ANZ

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This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

The Partner Marketing Manager is a business strategic thinker, executor, and leader in Partner + Marketing initiatives, often leading complex projects, cross-functional, and broader company-wide initiatives. Deep understanding of business value propositions and better together positioning with assigned focus partners. Owns, builds and drives the strategies and plans with specific assigned focus partners / partner types. Builds and executes Partner + Marketing initiatives, campaigns or programs leveraging templates and frameworks working closely with cross-functional teams.

Experience: 8+ years of related experience in a professional role with a Bachelor’s degree; or 6+ years with a Master’s degree

Core Responsibilities

Partner Marketing Execution & Support:

• Joint Campaign Planning: Collaborate with partners to design and execute joint marketing campaigns, such as webinars, events, or digital advertising.
• Asset Creation: Develop co-branded materials like whitepapers, solution briefs, and social media content
• Funding Support: Manage Market Development Funds (MDF) to financially support partner-led marketing initiatives
• Work with the regional marketing team to identify opportunities to incorporate focus partners into existing Okta-led initiatives
• Coordinate with the APJ Strategic Partner Marketing Manager on logistical tasks related to GSI and CSP partners as directed.

Relationship & Event Execution:

• Serve as a primary marketing contact for a set of focus partners, assisting the APJ Partner Marketing Lead with relationship maintenance and communication
• Build and execute for key in-region events, including:
• Partner Connects and Partner Forum events in ANZ in alignment with APJ lead
• Key in region Tech Alliance events, such as: AWS Summits
• Showcasing Partner Success: Highlight partner achievements and solutions through case studies, blogs, or videos.
• Regular Communications: Ensure ongoing communications with partners, sharing product updates, new campaigns, and marketing best practices.

Demand Generation:

• Collaborative Demand Generation: Work with partners to create demand-generation campaigns and events aimed at attracting and converting leads.
• Lead Sharing and Tracking: Facilitate the process for lead sharing between the company and its partners, ensuring accountability and follow-through.

Reporting:

• Tracking ROI: Measure the effectiveness of partner marketing initiatives in driving pipeline, revenue, and adoption.
• Feedback Loops: Use data and partner feedback to refine strategies and improve program outcomes.

Internal Team Alignment & Planning

• Collaboration with Sales: Work closely with the partner sales team to align marketing initiatives with revenue goals.
• Integrated GTM Planning: Work closely with Marketing Pod teams to embed partner marketing strategies into global and theater level plans.
• Product Marketing Integration: Ensure partner messaging aligns with the company’s broader product positioning and GTM strategy.

Key Performance Indicators (KPIs)

• Campaign Execution: Successful on-time and on-budget delivery of assigned co-branded marketing activities.
• Partner Activation: Number of assigned partners actively utilising co-marketing materials or participating in joint campaigns.
• MDF Process Compliance: Aligning closely with MDF Administrator for timely submission of MDF claims for executed activities.
• Pipeline Support: Contribution to the team's partner-attached pipeline goal through assigned execution activities

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Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

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