Sales Development Representative resume example & skills
What should a Sales Development Representative resume include?
A Sales Development Representative resume needs four sections: a 2–3 sentence professional
summary, work experience in reverse-chronological order with quantified bullets, education, and
a skills list carrying the ATS keywords for the role. The complete sample below is free to copy
— every identifying detail is a placeholder for you to replace.
Updated 2026-07-25 · Skills, duties and keywords based on real Sales Development Representative roles on OnJob.io.
Key takeaways: what does a strong Sales Development Representative resume do?
A complete Sales Development Representative resume runs four sections: a 2–3 sentence professional summary, work experience in reverse-chronological order, education, and a skills list — the full sample below is free to copy.
Lead with the skills employers scan for (Cold calling, Email sequencing, LinkedIn prospecting, Lead qualification, CRM hygiene) and mirror the exact job title from the posting (Sales Development Representative, SDR, Business Development Representative) so it clears ATS filters.
Keep it to one page under ~7 years of experience, and put a number on every bullet you can — recruiters read the first two bullets of each role and little else.
Full sample resume
What does a finished Sales Development Representative resume look like?
A finished Sales Development Representative resume runs top to bottom in one page: summary, two roles carrying quantified
bullets, education and skills. The wording below is drawn from what Sales Development Representatives actually do on
the job, and the square brackets mark the parts only you can fill in — your name, your
employers, your dates and your numbers.
Sales Development Representative with [X] years' experience writing and running multi-touch sequences across email, phone and LinkedIn with tested messaging. Core strengths: Cold calling, Email sequencing and LinkedIn prospecting. [Add your single strongest result here — a %, a ₹ figure or time saved.] Looking for a Sales Development Representative role at [Company Name].
Work experience
Sales Development Representative — [Company Name], [Your City]
[Month YYYY] – Present
• Research target accounts and build prospect lists matching the ideal customer profile — [e.g. ₹1.2Cr closed against a ₹1Cr target]
• Run daily cold-call blocks and handle the first thirty seconds of resistance — [e.g. 80–100 calls a day]
• Book and confirm discovery meetings, cutting no-shows with reminders and pre-call context
• Log every touch, disposition and objection so messaging can be improved with data
SDR — [Previous Company Name], [Your City]
[Month YYYY] – [Month YYYY]
• Wrote and ran multi-touch sequences across email, phone and LinkedIn with tested messaging — [add a number — scale, %, ₹ or time saved]
• Qualified inbound demo requests and marketing leads within an agreed response window
• Applied a qualification framework to separate genuine fit from polite curiosity
Cold calling · Email sequencing · LinkedIn prospecting · Lead qualification · CRM hygiene · Objection handling · Account research · Sales cadence tools · Written communication
Section by section
What goes in each section of a Sales Development Representative resume?
A Sales Development Representative resume runs 6 blocks in a fixed order, and the order is not a style choice — a parser splits the file on those headings and a recruiter reads them top-down until something stops them. What follows is what each block carries for this role specifically, rather than what a generic template puts there.
Header
What should the header of a Sales Development Representative resume say?
Four things and no more: your name, the title Sales Development Representative, the city you work in, and one line carrying a phone number, an email address and a profile link. That title line is doing real work — it is the first string a parser matches — so it should repeat the posting's wording rather than a job grade only your last employer used.
Professional summary
Where does a Sales Development Representative put the professional summary?
Directly under the header and above work experience, running two to three sentences. It is the only block a recruiter is guaranteed to read, so it should name the role, the experience band these postings ask for (0–3 yrs), and one result with a number attached. Everything below it exists to prove what the summary claims.
Work experience
How many bullets should each Sales Development Representative job have?
Three to six per job, in reverse-chronological order. OnJob's data lists 9 duties for a Sales Development Representative, and a resume does not answer all of them — it picks the ones the posting in front of you leans on and puts a number against each. Older jobs shrink to two lines, and anything past a decade becomes a single one.
Skills
How should a Sales Development Representative lay out the skills block?
One block, ordered the way the posting orders them, which for a Sales Development Representative usually starts with Cold calling, Email sequencing, LinkedIn prospecting and Lead qualification. Drop the rating bars and percentage dials — they parse as nothing and mean nothing to a reader. Every entry here should reappear inside an experience bullet, or an interviewer will open on the one that does not.
Education
Where does education go on a Sales Development Representative resume?
Above work experience while you have under two years of it, below once you have more. Sales Development Representative postings name no single qualifying degree, so what you have built matters more here than what you studied. Give the degree, the institution and the year; add a percentage or CGPA only when it is a strong one.
What to leave out
What should a Sales Development Representative resume leave out?
A photograph, date of birth, marital status, father's name, full postal address, a signed declaration and the line about references being available on request. All seven still appear on resumes across India and none of them are read by a parser or by a recruiter. On a one-page Sales Development Representative resume each one costs a line you could have spent on a result.
Summary examples
How do I write a Sales Development Representative professional summary?
Open with your job title and years of experience, name your two or three strongest skills,
then add one result with a number in it. Keep it to 2–3 sentences and rewrite it for each
application. Here are both versions for a Sales Development Representative, by experience level — this role runs 0–3 yrs, so those are the levels that genuinely apply.
How do I write a Sales Development Representative summary with no experience?
Entry-level Sales Development Representative with academic-project and internship experience logging every touch, disposition and objection so messaging can be improved with data. Core strengths: Cold calling, Email sequencing and LinkedIn prospecting. [Your Degree] graduate of [Your College], looking for a first Sales Development Representative role at [Company Name]. [Add your strongest project or internship result here — a number, a scale or a grade.]
Fresher / entry-level · searched as “Sales Development Representative resume for freshers”
What should a mid-level Sales Development Representative resume summary say?
Sales Development Representative with [X] years' experience writing and running multi-touch sequences across email, phone and LinkedIn with tested messaging. Core strengths: Cold calling, Email sequencing and LinkedIn prospecting. [Add your single strongest result here — a %, a ₹ figure or time saved.] Looking for a Sales Development Representative role at [Company Name].
Mid-level · searched as “Sales Development Representative resume”
Experience bullets
How do I turn a Sales Development Representative duty into a resume bullet?
Take the duty from the job description, put it in past tense for roles you have left, and end
it with a number. A job description says what the job is; a resume bullet says what you did
and how much of it. Here is that rewrite on a real Sales Development Representative duty:
Job description
Write and run multi-touch sequences across email, phone and LinkedIn with tested messaging
Resume bullet
Wrote and ran multi-touch sequences across email, phone and LinkedIn with tested messaging — [add a number — scale, %, ₹ or time saved]
The full sample above applies this to 7 Sales Development Representative duties. Use 3–6 bullets per role, put the two you are proudest of first, and never leave
a bracket unfilled.
Skills
What skills go on a Sales Development Representative resume?
A Sales Development Representative resume carries the core skills recruiters and ATS scanners scan for, listed below.
Put the ones you have in a dedicated skills section, and prove the rest inside your experience bullets
— a skill claimed in a list but absent from your bullets is the first thing an interviewer probes.
How do I get a Sales Development Representative resume past an ATS?
An applicant tracking system reads a Sales Development Representative resume as plain text and ranks it against the posting before a person sees it. Four things decide that rank: the job title, the skills, the qualification terms buried in the requirements, and whether the file survives being parsed at all. Each one maps to a specific set of terms for this role.
Which terms does an ATS match on a Sales Development Representative resume?
What the parser matches
Terms for this role
Where it has to appear
Job title
Sales Development Representative, SDR, Business Development Representative, Inside Sales Representative
Header, and every matching job in your experience
Core skills
Cold calling, Email sequencing, LinkedIn prospecting, Lead qualification, CRM hygiene
Skills block, and proved inside at least two bullets
Qualification terms
English
Education, certifications, or one experience bullet
Duty verbs
Research, Run, Write, Qualify, Apply
The first word of each experience bullet
Which job title should a Sales Development Representative resume carry?
A parser scores the job title before it scores anything else, so the header should read Sales Development Representative — the wording of the posting you are answering. The same job is advertised as SDR, Business Development Representative and Inside Sales Representative, and a resume headed with one of those against a posting that uses another loses the single strongest match available to it. Keep your internal grade for the experience entry.
Which Sales Development Representative skills does a parser look for?
OnJob's role data lists 9 core skills for a Sales Development Representative, led by Cold calling, Email sequencing and LinkedIn prospecting. Put every one you genuinely have in a dedicated skills block, then prove the three strongest inside an experience bullet that says what you did with them and at what scale. A parser counts both places; the recruiter reading afterwards only believes the second.
Which Sales Development Representative keywords hide in the requirements?
Sales Development Representative postings bury real keywords in the requirements block rather than the duties: English. Those are the terms a recruiter's filters are usually built from, and most applicants never copy them across. Name the ones you actually hold in your education, your certifications or a single experience bullet instead of leaving them out.
Which action verbs do Sales Development Representative postings use?
Research, Run, Write, Qualify and Apply are the verbs this role's own postings open their duties with. Start each experience bullet with one of them — past tense for jobs you have left, present for the one you hold — so the line reads as something you did rather than something you were responsible for. Parsers ignore verbs; the human reading after one does not.
Paste your draft into OnJob's free ATS checker to see which of these terms it is already matching, and which it is missing.
Common mistakes
What goes wrong on most Sales Development Representative resumes?
Rejection at the resume stage is usually mechanical rather than editorial. A Sales Development Representative resume gets binned because a claimed skill has nothing behind it, because the best line was buried at the bottom of a job, or because the layout was destroyed before a person ever saw it. The 5 checks below come from this role's own requirements and duties.
Should you list a Sales Development Representative skill you cannot evidence?
No — cut it. A skills block naming 9 things is worth only what the bullets underneath support, and an interviewer picks the entry with nothing behind it precisely because it was the cheapest one to add. Claiming Cold calling and Email sequencing with no line showing either in use costs you more than leaving both off would.
Are your strongest Sales Development Representative bullets buried?
Recruiters read the first two bullets under your most recent job and skim whatever follows, so the order inside a job decides as much as the order of the jobs. Lead with the line carrying the biggest number, follow it with the one closest to the posting's headline duty, and let routine work — logging every touch, disposition and objection so messaging can be improved with data — sit underneath where it still counts but costs nothing.
Will the file you send survive being parsed?
Tables, text boxes, two-column layouts, content inside page headers and footers, and skills drawn as icons are what break a parse. Send a single-column PDF with real section headings and plain text. Name the file with your own name and the words sales development representative resume so a recruiter can find it again inside a folder of several hundred.
Are you sending one resume to every Sales Development Representative posting?
One file fired at forty openings performs worse than ten versions aimed properly. Only three things need to change per application: the opening line of the summary, the order of the skills block, and which bullets sit at the top of your most recent job. That is a ten-minute edit, and it is the difference between a filter passing you and binning you.
Are you padding an entry-level Sales Development Representative resume?
An entry-level Sales Development Representative resume does not need a page of coursework and a list of every subject sat. Two academic projects described the way a job is described — what you built, what you built it with, and how big it got — carry further than the list does. Internship work is work experience; label it as such rather than filing it under education.
Length & format
How long should a Sales Development Representative resume be?
One page under roughly seven years of experience, two pages above it, and never three. Sales Development Representative roles are advertised at 0–3 yrs, so a single page covers essentially everyone applying for this job. A first-pass read runs well under a minute, and a second page is only ever read once the first one has earned it — so anything that would sit there is better cut than carried.
Salary context
What does a Sales Development Representative earn in India?
A Sales Development Representative in India earns typically ₹4L–₹12L/yr including incentives, across roles
that typically ask for 0–3 yrs of experience. Keep that figure off the resume itself — recruiters
ask for expectations separately, and naming a number first usually costs you money. Use it to sanity-check
which Sales Development Representative roles are worth applying to.
What qualifications does a Sales Development Representative resume need?
Sales Development Representative postings ask for the qualifications listed below. Put the ones you hold in the education
section of the sample above; list any you are still working toward with an expected date rather
than leaving them out, because a screener reads a missing qualification as one you do not have.
Comfort making cold calls daily and absorbing rejection without losing pace
Clear, concise written English suited to short prospecting emails
Curiosity to research an industry and speak credibly about its problems
Consistency against activity, meeting-booked and pipeline-created targets
Discipline with CRM records and sales-engagement tooling
Coachability — willingness to change a script based on recorded call reviews
Where does the Sales Development Representative data on this page come from?
Every role-specific line here — the duties, the skills, the qualification terms, the experience band — is composed from OnJob's own curated data for Sales Development Representative, written and reviewed in-house rather than scraped from other resume sites. Nothing on this page is a stock template with a job title swapped in, and no part of the sample is a person we invented.
Sales Development Representative resumes — what else do people ask?
A Sales Development Representative resume raises the same 8 questions almost every time it is written, and
the answers below come from the same role data the sample at the top of this page is built from
— what to include, which ATS keywords matter, what a Sales Development Representative earns, and which file to send.
What does a complete Sales Development Representative resume look like?
A Sales Development Representative resume has four sections in this order: a 2–3 sentence professional summary, work experience in reverse-chronological order with 3–6 quantified bullets per role, education, and a skills list. This page carries a full sample you can copy — its wording is real for the role, and the name, employers and dates are placeholders you replace with your own.
Can I copy the Sales Development Representative resume example on this page?
Yes — use the "Copy resume" button and paste it into your editor or into OnJob's free resume builder. It is deliberately not a fake person's resume: every identifying field is a bracketed placeholder such as [Your Name], [Company Name] and [Month YYYY], so you cannot accidentally send out someone else's details. Replace the brackets, add your own numbers, and it is yours.
What skills should I put on a Sales Development Representative resume?
The most relevant Sales Development Representative resume skills are: Cold calling, Email sequencing, LinkedIn prospecting, Lead qualification, CRM hygiene, Objection handling, Account research, Sales cadence tools, Written communication. List the ones you genuinely have in a dedicated "Skills" section and weave the rest into your experience bullets so they pass ATS keyword matching.
What are the best ATS keywords for a Sales Development Representative resume?
Strong ATS keywords for a Sales Development Representative include the job title itself (Sales Development Representative, SDR, Business Development Representative, Inside Sales Representative) plus core skills like Cold calling, Email sequencing, LinkedIn prospecting, Lead qualification, CRM hygiene. Mirror the exact terms from the job description you are applying to, and check your match with OnJob's free ATS resume checker.
How do I write a professional summary for a Sales Development Representative?
Open with your job title and years of experience, name your two or three strongest skills (Cold calling, Email sequencing, LinkedIn prospecting), then close with one achievement that has a number in it. Keep it to 2–3 sentences and rewrite it per application. This page carries 2 ready-made versions, one per experience level you can copy and edit.
How do I write a Sales Development Representative resume as a fresher with no experience?
Replace the work-experience section with academic projects, internships and coursework, and put education above experience. Open with the fresher summary on this page, which leads on project and internship work rather than years served. Keep it to one page, and quantify the projects — a scale, a grade or a measured result beats a longer list of tools. Sales Development Representative roles typically run 0–3 yrs, so entry-level applications are realistic for this job.
How much does a Sales Development Representative earn in India?
A Sales Development Representative in India earns typically ₹4L–₹12L/yr including incentives. Do not put salary on your resume — recruiters ask for expectations separately, and naming a number first almost always costs you money. Use the range to sanity-check the roles you apply to instead.
What file format should I send a Sales Development Representative resume in?
PDF, unless the posting or the job portal explicitly asks for a Word file. A PDF holds your layout together across machines, and every mainstream applicant tracking system has parsed PDFs reliably for years. The old advice to send .doc dates from parsers that no longer exist — what still breaks a parse is the layout inside the file, not the extension on it.
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