Digital Marketing Executive

Digital Marketing Executive – Job Description

Role Description

The Digital Marketing Executive will be responsible for planning, executing, and managing REALTIBULLS’ digital marketing activities to strengthen brand visibility, generate high-quality leads, and support business growth in the real estate sector. The role involves managing social media platforms, developing digital campaigns, coordinating creative activities, implementing SEO strategies, analyzing campaign performance, and maintaining consistent brand communication across all digital channels.

Key Responsibilities

1. Plan, develop, and implement digital marketing and social media strategies across all brand platforms.

2. Manage company social media accounts, including Facebook, Instagram, LinkedIn, Twitter, and other relevant platforms.

3. Create, schedule, publish, and manage engaging content, including posts, reels, stories, blogs, and promotional creatives.

4. Identify social media trends, audience insights, and campaign performance through data analytics.

5. Use analytical data to optimize marketing campaigns, content strategies, and audience engagement.

6. Generate high-quality leads for luxury real estate and investment projects through digital marketing campaigns.

7. Manage, track, distribute, and coordinate leads generated through social media and other digital marketing channels.

8. Monitor, engage, and grow online communities while maintaining professional customer communication.

9. Monitor brand consistency, customer engagement, website traffic, and overall digital performance.

10. Conduct competitor analysis to identify marketing opportunities, industry trends, and effective promotional strategies.

11. Manage SEO activities to improve organic search rankings, website visibility, inbound traffic, and lead generation.

12. Coordinate with sales, consulting, and internal teams to align marketing campaigns with business objectives.

13. Coordinate with external marketing vendors for printed collateral, public relations, branding, and promotional activities.

14. Manage creative projects and coordinate with graphic designers to ensure timely delivery of marketing assets.

15. Review and approve final creative designs, ensuring quality, brand consistency, and alignment with campaign requirements.

16. Evaluate creative requirements and prioritize projects according to business objectives and marketing strategies.

17. Assist in managing marketing budgets, tracking campaign metrics, and monitoring key performance indicators (KPIs).

18. Ensure all marketing projects are delivered within defined timelines, scope, and quality standards.

19. Stay updated with current digital marketing trends, visual communication, design concepts, technology, and industry developments.

20. Support the development of marketing collateral, promotional campaigns, and brand-building initiatives.

21. Coordinate resources and manage multiple marketing projects to ensure smooth execution and delivery.

22. Continuously identify opportunities to improve digital reach, audience engagement, brand awareness, and lead conversion.

Qualifications & Skills

• Strong knowledge of Digital Marketing, Social Media Management, and Online Campaign Management.

• Hands-on experience managing Facebook, Instagram, LinkedIn, and other social media platforms.

• Knowledge of SEO, content marketing, lead generation, and digital advertising.

• Proficiency in social media analytics, campaign tracking, and performance reporting.

• Understanding of graphic design coordination, creative content, and brand management.

• Strong communication, coordination, and project management skills.

• Ability to analyze market trends, competitor activities, and audience behaviour.

• Knowledge of tools such as Google Analytics, Google Ads, Meta Business Suite, Canva, and CRM platforms will be preferred.

• Ability to manage multiple projects, meet deadlines, and work collaboratively with internal and external teams.

• A bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field is preferred.

• Prior experience in real estate, luxury property marketing, or investment-focused marketing will be an added advantage.

Job Location: Gurugram

Work Mode: Full-Time | Work From Office