Senior Product Manager

Senior Product Manager – Consumer Growth & Member Experience

About Pocketpills

Pocketpills is Canada’s online pharmacy. We’re revolutionising the pharmacy experience by combining personalized care with innovative proprietary technology. We are a team of pharmacists, engineers, designers, and data scientists transforming a $42 billion industry. Through our easy-to-use app and website, members can fill prescriptions, order refills, and consult with pharmacists—wherever and whenever they need. With a presence in every province and territory, we are committed to making medication more accessible and affordable for all Canadians. Pocketpills is one of Canada’s fastest-growing health tech companies, with over 200 team members and counting!

Website: https://www.pocketpills.com/

Role Overview

We are looking for a Senior Product Manager – Consumer Growth & Member Experience to own and optimize the end-to-end member journey. This role is ideal for someone who has deep experience in consumer products, with a strong track record in funnel optimization, engagement, cross-sell/upsell, and retention.

You will be responsible for identifying growth opportunities across the lifecycle—from acquisition and onboarding to long-term engagement—while continuously improving the member experience through data-driven experimentation.

What You’ll Own

1. End-to-End Member Journey

• Own and optimize the complete consumer lifecycle: acquisition → onboarding → activation → engagement → retention → expansion

• Identify friction points and opportunities across the funnel to improve conversion and experience

2. Funnel Optimization & Growth

• Drive improvements in key funnel metrics including sign-ups, activation, repeat usage, and retention

• Design and execute strategies for cross-sell and upsell across products and services

• Build scalable growth loops to increase lifetime value (LTV)

3. Product Strategy & Roadmap

• Define and execute a roadmap focused on consumer growth and member experience

• Prioritize initiatives based on impact on revenue, engagement, and user satisfaction

4. Experimentation & Data-Driven Decisions

• Leverage product analytics to uncover insights on user behavior and drop-offs

• Run structured A/B tests and experiments to continuously optimize the experience

• Establish and track key growth and experience metrics

5. Personalization & Engagement

• Build personalized experiences that drive deeper engagement and loyalty

• Improve communication touchpoints across channels (app, email, notifications, etc.)

6. Cross-Functional Leadership

• Collaborate closely with engineering, design, analytics, and marketing teams

• Align with operations and customer success to deliver a seamless member experience

7. Execution Excellence

• Lead product development from ideation to launch and iteration

• Ensure timely delivery of high-impact features with measurable outcomes

What We’re Looking For

• 6–10+ years of product management experience in consumer-facing products

• Proven success in funnel optimisation, conversion improvement, and growth initiatives

• Experience working with AI

• Hands-on experience with cross-sell and upsell strategies

• Strong understanding of consumer behaviour, engagement, and retention levers

• Experience owning metrics like activation, retention, LTV, and conversion rates

• Strong analytical skills with tools like Mixpanel, Amplitude, GA, etc.

• Experience running experimentation frameworks and A/B testing

• Excellent stakeholder management and communication skills

• Ability to operate in a fast-paced, high-growth environment