CRM Marketing Manager
CXM Direct
CRM Marketing Manager at CXM Direct is a full time role based in Remote · Worldwide (remote). Listed skills: Analytics, CRM, Digital Marketing, Email Marketing, Automation and Google Analytics. It was published on 3 September 2026 and was open at last check.
| Role | CRM Marketing Manager |
|---|---|
| Company | CXM Direct |
| Location | Remote · Worldwide (remote) |
| Employment type | Full Time |
| Skills listed | Analytics, CRM, Digital Marketing, Email Marketing, Automation and Google Analytics |
| Published | 3 September 2026 |
| Status | Open at last check |
Headquarters: Armenia
URL: http://cxmdirect.com
CRM Marketing Manager
Reporting to: CMO
Location: Fully Remote
Markets: 12
About the Role
We are looking for a CRM Marketing Manager to own CXM’s customer lifecycle marketing across 12 markets. You will use customer data, segmentation, automation, and personalised communications to improve activation, first-time deposits, retention, reactivation, and customer lifetime value.
This is a hands-on role for someone who can build CRM journeys from the ground up, manage campaigns across multiple markets, and use performance data to continuously improve results.
Key Objectives
- Build and launch at least 3 automated lifecycle journeys covering welcome/activation, retention, and reactivation within the first 6 months.
- Improve the current 9% lead-to-FTD conversion rate through targeted CRM activation campaigns.
- Support reducing churn to below 10% through structured retention and reactivation programmes.
- Build and maintain localised CRM journeys across all 12 markets.
- Maintain 99%+ deliverability and ensure all CRM activity meets applicable compliance requirements.
Key Responsibilities
Lifecycle & CRM Strategy
- Own customer journeys across onboarding, activation, conversion, retention, loyalty, VIP, churn prevention, and win-back.
- Define triggers, audiences, journey logic, exclusions, frequency caps, and exit criteria.
- Coordinate email and push communications to create a consistent customer experience.
Campaigns & Automation
- Build, launch, and optimise automated CRM campaigns using platforms such as Mailgun, Braze, Klaviyo, or equivalent.
- Create targeted campaigns based on customer behaviour, lifecycle stage, market, language, and product.
- Manage promotional campaigns, newsletters, VIP communications, retention campaigns, and partner communications.
- Develop and maintain reusable email templates and content blocks.
Segmentation & Personalisation
- Build and maintain customer segments, consent lists, exclusions, and communication rules.
- Configure personalised and dynamic content based on customer data.
- Work with Product, Analytics, and IT to define and validate data and event requirements.
- SQL knowledge is a strong advantage.
Localisation
- Manage CRM communications across multiple languages and markets.
- Coordinate translation, editing, and linguistic QA.
- Ensure correct currencies, dates, links, variables, legal messaging, tone, and RTL requirements.
- Maintain master journeys and localisation matrices across all markets.
Deliverability & Compliance
- Monitor deliverability, bounces, spam complaints, suppression lists, and domain/IP reputation.
- Maintain strong email hygiene and deliverability standards.
- Run detailed pre-launch QA covering audiences, links, variables, tracking, content, sender details, and scheduling.
- Ensure campaigns comply with consent, unsubscribe, data retention, and local regulatory requirements.
Analytics & Optimisation
- Analyse CRM performance by market, language, segment, and customer lifecycle stage.
- Measure conversion, retention, churn, revenue, and incremental uplift — not just opens and clicks.
- Run A/B and holdout tests across offers, messaging, timing, frequency, channels, and journey structure.
- Maintain a clear optimisation backlog and turn insights into measurable improvements.
- Proven experience in CRM, lifecycle marketing, email marketing, or marketing automation.
- Hands-on experience building automated customer journeys.
- Strong understanding of segmentation, personalisation, triggers, and lifecycle strategy.
- Experience managing CRM across multiple markets and languages.
- Strong knowledge of email deliverability and campaign QA.
- Experience with Mailgun, Braze, Klaviyo, or similar CRM platforms.
- Strong analytical and data-driven mindset.
- Comfortable working with technical and data teams.
- Excellent attention to detail and ability to manage multiple campaigns simultaneously.
- Experience in FX, fintech, trading, igaming, or another regulated B2C environment is highly desirable.
- Able to work independently in a fully remote environment.
Ideal Candidate Background
The strongest candidates are likely to be currently working as a:
- CRM Manager / Lifecycle Marketing Manager
- Email Marketing Manager
- Marketing Automation Specialist
- Retention Marketing Manager
- CRM-focused Digital Marketing Manager
Experience with high-volume B2C customer journeys, FTD/conversion funnels, retention, reactivation, and regulated markets will be particularly valuable.
What We Offer
- Fully remote working with minimal meeting overhead.
- Ownership of CRM across 12 international markets.
- Genuine opportunity to build and improve the customer lifecycle function.
- An established business with the resources and budget to execute ambitious CRM initiatives.
- Freedom to test, learn, and implement new ideas.
- Competitive, above-market compensation.
- KPI-linked bonus connected directly to CRM and business performance.
Recruitment Process
Stage 1: HR interview — experience, motivation, and fit.
Stage 2: CMO interview — CRM expertise, strategy, and relevant experience.
Stage 3: CEO interview, where required.
To apply: https://weworkremotely.com/remote-jobs/cxm-direct-crm-marketing-manager
Create your free OnJob profile to apply — we'll take you to CXM Direct's application after sign-up. · Posted 3 Sept 2026.
CRM Marketing Manager at CXM Direct — questions answered
What does the CRM Marketing Manager role at CXM Direct pay?
CXM Direct does not publish a salary on this CRM Marketing Manager listing, so OnJob shows no figure for it rather than an estimate. For what this role pays across the market, the OnJob salary guides aggregate the live listings that do disclose pay.
Is the CRM Marketing Manager role at CXM Direct remote?
Yes — CXM Direct advertises this CRM Marketing Manager role as remote, tied to Remote · Worldwide, and it is listed as full time work. Remote terms come from the employer's own posting, so confirm the expected working hours, timezone and any on-site days with CXM Direct before you apply.
What skills does the CRM Marketing Manager role at CXM Direct require?
The CRM Marketing Manager at CXM Direct listing names Analytics, CRM, Digital Marketing, Email Marketing, Automation and Google Analytics. Those are the skills the employer put on the posting itself, so they are the ones worth matching in your profile and covering first in an interview.
Is the CRM Marketing Manager role at CXM Direct still open?
The CRM Marketing Manager posting at CXM Direct was open at OnJob's last check of the employer's careers page, having been published on 3 September 2026. OnJob re-checks source listings on each build and marks a role closed once it disappears, but listings can close without notice, so the employer's own page is the final word.
How do you apply for the CRM Marketing Manager role at CXM Direct?
Apply to the CRM Marketing Manager at CXM Direct role through OnJob with a free profile: OnJob scores your fit against the listing, shows the skills lowering that score, and submits an ATS-ready profile to CXM Direct's own application page. Creating a profile is free and needs no card.
Explore more on OnJob
Hiring for a role like this?
Post a job on OnJob and reach AI-matched candidates.
