GTM GM, Fashion
Miro
GTM GM, Fashion at Miro is a full time role based in Remote. It was published on 4 August 2026 and was open at last check.
| Role | GTM GM, Fashion |
|---|---|
| Company | Miro |
| Location | Remote |
| Employment type | Full Time |
| Published | 4 August 2026 |
| Status | Open at last check |
About the Team
The Professional Services organization at Miro is home to Miro's industry leads, responsible for building specialized, high-value businesses inside specific verticals. As GTM Lead of Fashion, you'll report directly with the Head of Professional Services while working cross-functionally with Product, Engineering, Marketing, and Go-to-Market teams across the company to build one of Miro's newest vertical businesses from the ground up.
About the Role
As GTM GM of Fashion, you will own the strategy, go-to-market, and commercial success of Miro for Fashion, one of Miro's newest vertical businesses, built to bring Miro's platform to how fashion and apparel brands actually work.
Some of the greatest fashion brands in the world already run on Miro today. Your job is to build the specialized solutions and workflows that solve their biggest challenges, turning that footprint into a defined, purpose-built fashion business. Then proving the model works, deal by deal.
What you’ll do
- Own the zero-to-one for Miro's dedicated fashion solutions: build the specialized workflows that show fashion and apparel brands how Miro fits into their business — from seasonal planning to day-to-day execution — then own the continued scaling as it grows
- Identify the use cases where Miro can win across fashion — spanning design, planning, production, merchandising, marketing, and retail execution — and translate them into a product and sales story fashion teams immediately recognize as their own problem
- Identify target accounts, map the champion and buying committee, and personally carry the earliest deals across the line. Partner with our GTM organization to align them toward the industry
- Partner directly with Product and Engineering to turn what you know about how fashion organizations actually operate — the stakeholders, the workflows, the day-to-day realities — into roadmap decisions
- Represent Miro for Fashion externally: on stage at industry events, in front of design, merchandising, and retail leaders, and inside the ecosystem of tools and partners that shape how fashion brands work
- Build the team and operating rhythm this vertical needs as it scales past its first customers, hiring for the same blend of industry depth and commercial instinct you bring yourself
What you’ll need
Non-Negotiable Requirements
- Grown up in fashion — you've spent your career inside apparel, footwear, or fashion retail brands, and understand the industry's calendar, players, and pressures from the inside
- Lived through a full season — you've seen a season go from planning and design through production, buying, and execution, and know where it actually breaks
- Applied technology to the problem — you've used or helped bring in digital tools (PLM, 3D design, merchandising, supply chain, or similar) to solve a real seasonal-planning or execution problem, not just watched from the sidelines
- Comfortable selling — you've sold something, product, services, or a point of view, and know how to run and close a commercial conversation
Strongly Preferred
- Enterprise sales execution — you've carried deals across the line yourself, from first conversation to signature, and know how to map a buying committee and build a champion
- Presence in the rooms that shape how fashion brands buy — comfortable on stage at industry events and credible inside the ecosystem of tools and partners fashion brands already trust
Leadership Profile
- Comfortable without a playbook — this role starts with more questions than answers, and you build the answers as you go
- Builds trust quickly with senior stakeholders, on both the customer side and internally with Product and Engineering
- Biased to action: prototypes and tests ideas rather than waiting for a fully-formed plan.
What's in it for you
We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our Global Miro benefits board.
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Create your free OnJob profile to apply — we'll take you to Miro's application after sign-up. · Posted 4 Aug 2026.
GTM GM, Fashion at Miro — questions answered
What does the GTM GM, Fashion role at Miro pay?
Miro does not publish a salary on this GTM GM, Fashion listing, so OnJob shows no figure for it rather than an estimate. For what this role pays across the market, the OnJob salary guides aggregate the live listings that do disclose pay.
Where is the GTM GM, Fashion role at Miro based?
Miro lists this GTM GM, Fashion role in Remote, advertised as full time work at that location. Larger employers sometimes cover several sites under one city name, so confirm the exact office with Miro before you apply.
Is the GTM GM, Fashion role at Miro still open?
The GTM GM, Fashion posting at Miro was open at OnJob's last check of the employer's careers page, having been published on 4 August 2026. OnJob re-checks source listings on each build and marks a role closed once it disappears, but listings can close without notice, so the employer's own page is the final word.
How do you apply for the GTM GM, Fashion role at Miro?
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