Lifecycle Marketer, Self-Serve
Lovable
Lifecycle Marketer, Self-Serve at Lovable is a full time role based in United Kingdom. It was published on 13 July 2026 and was open at last check.
| Role | Lifecycle Marketer, Self-Serve |
|---|---|
| Company | Lovable |
| Location | United Kingdom |
| Employment type | Full Time |
| Published | 13 July 2026 |
| Status | Open at last check |
TL;DR - You’ll execute Lovable’s lifecycle marketing for the self-serve base - activation, engagement, retention, and reactivation. Hands-on, AI-first, and increasingly driven by intelligent personalization. You’ll shape how millions of builders experience Lovable every day.
Why Lovable?
Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products, fast.
We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started.
We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity, and low-ego collaboration. We seek out people who care deeply, ship fast, and want to fundamentally reshape how products grow.
What we’re looking for
- 5+ years in B2C lifecycle, CRM, or growth marketing at consumer or PLG scale
- 3+ years of deep, hands-on expertise with a modern lifecycle marketing platform like Braze, Iterable, or Customer.io
- Fluency in Liquid templating and email HTML/CSS, segmentation logic, and event-driven campaign architecture, experience with CDPs, event pipelines (e.g., RudderStack) and SQL for self-serve analysis makes you even stronger here
- Experience building adaptive, evolving lifecycle systems, not just static journeys
- Hands-on experience applying AI and automation to content creation, personalization, segmentation, and decisioning logic
- Comfort operating in ambiguity and designing systems that improve over time
- Content craftsmanship to ensure content going out always builds on Lovable’s brand
What you’ll do
- Operate lifecycle marketing for the self-serve base across activation, engagement, retention, and reactivation.
- Lifecycle PoC for product launches, experiments, and GTM moments
- Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide who to message, when to reach them, which channel to use (email, inbox, push, and emerging CRM channels), and what content to send, based on behavior and context
- Work AI-first across your entire workflow, applying AI and automation to content generation, personalization, segmentation, decisioning, and analysis
- Build experimentation and data-driven optimization into every lifecycle program, measuring true incremental impact rather than surface-level engagement
- Partner closely with Data, Product, and GTM teams so lifecycle messaging feels native, timely, and valuable
What Success Looks like
- Increased lift from lifecycle marketing you’re working on vs baseline
- Builders experience Lovable’s lifecycle messaging as remarkably relevant, well-timed, and valuable - not noisy or generic
About your application
Please submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join.
We treat all candidates equally - if you’re interested, please apply through our careers portal.
Create your free OnJob profile to apply — we'll take you to Lovable's application after sign-up. · Posted 13 Jul 2026.
Lifecycle Marketer, Self-Serve at Lovable — questions answered
What does the Lifecycle Marketer, Self-Serve role at Lovable pay?
Lovable does not publish a salary on this Lifecycle Marketer, Self-Serve listing, so OnJob shows no figure for it rather than an estimate. For what this role pays across the market, the OnJob salary guides aggregate the live listings that do disclose pay.
Where is the Lifecycle Marketer, Self-Serve role at Lovable based?
Lovable lists this Lifecycle Marketer, Self-Serve role in United Kingdom, advertised as full time work at that location. Larger employers sometimes cover several sites under one city name, so confirm the exact office with Lovable before you apply.
Is the Lifecycle Marketer, Self-Serve role at Lovable still open?
The Lifecycle Marketer, Self-Serve posting at Lovable was open at OnJob's last check of the employer's careers page, having been published on 13 July 2026. OnJob re-checks source listings on each build and marks a role closed once it disappears, but listings can close without notice, so the employer's own page is the final word.
How do you apply for the Lifecycle Marketer, Self-Serve role at Lovable?
Apply to the Lifecycle Marketer, Self-Serve at Lovable role through OnJob with a free profile: OnJob scores your fit against the listing, shows the skills lowering that score, and submits an ATS-ready profile to Lovable's own application page. Creating a profile is free and needs no card.
Related jobs you can win
Hand-picked roles that match this listing on skills, category and location — each scored to your profile inside OnJob.
Explore more on OnJob
Hiring for a role like this?
Post a job on OnJob and reach AI-matched candidates.